(Please note that this event is offered in French)

Wednesday, May 29, 2024, from 12 PM to 1 PM EDT – this event is exclusive for employees of our Proud Partners and Community Partners. This session will be offered in English on Wednesday, May 22.
Live Captioning will be provided by 3 Play Media Canada.

Pride communications are your company’s opportunity to show that you demonstrate a genuine commitment to the 2SLGBTQIA+ community. However, if not approached thoughtfully, they risk being perceived as tokenistic or insincere. In our upcoming webinar, we will explore strategies to ensure that your Pride communications resonate authentically and effectively convey your message of inclusion. This presentation will guide you through the key elements of impactful Pride messaging. We’ll explore common missteps to avoid and highlight successful approaches to engage not only 2SLGBTQIA+ communities but also their allies and supporters.

Join us on May 29 at noon (EST) as we uncover best practices for meaningful Pride communications!

Learning Goals:

• Deepen your understanding of the importance of authenticity in Pride communications
• Gain insight into the underlying causes of common pitfalls in Pride messaging
• Learn how to tailor Pride communications to authentically engage 2SLGBTQIA+ individuals and allies

Audience:

• Communications and Marketing Teams
• Equity, Diversity, and Inclusion Professionals
• 2SLGBTQIA+ Employee Resource Groups

Presenters:

Marika Robert (they/them), Business Development Coordinator, French Engagement, Pride at Work Canada

Marika holds the position of coordinator for the Francophone and Quebec members at Pride at Work Canada. Having participated in several projects as the managing editor of LSTW, an annual lesbian and queer magazine shining in major North American and European cities, Marika remains attuned to the needs of their community. they has been involved with various activist organizations such as Pride at Work Canada, le Club Sexu, and the Quebec Lesbian Network, of which they currently sits on the board of directors as co-chair. In all their projects, Marika is renowned for their human approach, forward-thinking, and continuous reinvention. It is their dedication to inclusion and diversity that drives them to challenge boundaries and perspectives.

Mathieu Young (he/him, they/them), Virtual Programs Coordinator, Pride at Work Canada

Mathieu Young is a queer Mauritian who is passionate about empowering marginalized communities, particularly queer immigrants of color, through dialogue, education, and activism. Mathieu is also a multidisciplinary artist, known for organizing events that celebrate the diversity of the LGBTQIA+ community, with a particular focus on uplifting queer Asian and African immigrants. Mathieu’s career has been marked by a deep commitment to promoting diversity and inclusion in the workplace. As President of the Board of Directors for Action positive VIH/sida, Mathieu was responsible for securing funding and ensuring the successful operation of the organization’s programs and services. Mathieu also served as Community Engagement Coordinator for FrancoQueer, where they organized workshops, support groups, and events, while leading training on gender identity, sexual orientation, and anti-racism. With extensive experience in project management, community outreach, and event planning, Mathieu brings a unique and valuable perspective to the sector.

Accessibility:

• Spoken language: French
• Automatic translation: French to English
• Close captioning provided: French and English
• Format: Virtual (Zoom in webinar mode)
• Engagement type: participants invited to engage via chat (no audio or video)
• Please register below additional accessibility requests. Any questions may be sent to events@prideatwork.ca.

This event is exclusive for employees of our Proud Partners and Community Partners. If you would like to register after the deadline, please send an email to events@prideatwork.ca.