Wednesday, November 6, 2024, from 12 PM to 1 PM EST – this event is exclusive for employees of our Proud Partners and Community Partners.
Live Captioning will be provided by 3 Play Media Canada.

More than ever, people are looking to connect with brands. Consumers are no longer content to settle for a product or service based on location or price-point, they are looking to align their spending dollars with brands that align with their values. What does that mean for your organization and Pride marketing initiatives?

UpHouse, a CGLCC certified marketing and public relations agency, commissioned a third-party Queer-owned-and-operated research company, Mat Meir Consulting, to gather insights from the 2SLGBTQ+ community across Canada and the USA.

The research results aim to help brands better connect and support their Queer audiences in ways that are authentic and meaningful through systemic change, both internally and externally. Join us as we take a deep dive into what people want and are expecting from brands’ Pride marketing this year and moving forward.

Learning objectives:

• Understand consumer expectations and the evolving landscape of Pride marketing
• Explore research insights on how brands can authentically connect with 2SLGBTQIA+ audiences
• Learn strategies for creating meaningful, value-driven marketing initiatives that foster systemic change

Target audience:

• Marketing and PR professionals
• Brand managers and strategists
• DEI advocates and business leaders

Presentation:

Alex Varricchio (he/him), Co-Owner, UpHouse Inc.

While leading UpHouse’s impressive growth year over year, Alex Varricchio has helped develop and maintain UpHouse’s culture of limitless creativity and ideas, and cultivated a safe space for testing and launching creative projects to learn from. Noticing a trend in businesses moving agency work in-house, Alex, and business partner Kiirsten, created a collaborative agency model based on filling in the gaps—not replacing in-house talent or duplicating efforts. Alex has been nominated for EY’s Entrepreneur of the Year award and winning Canada’s 2SLGBTQI+ Chamber of Commerce’s National Young Entrepreneur of the Year Award.

Recorded appearances from:

• Celia Sandhya Daniels, Founder & CEO, Rebekon Consulting LLC (she/they)
• Calvin Campos, Owner, Calvin Campos Media (they/them)
• Thomas “TJ” Chernick, Partnership Engagement Director, IGLTA (he/him)

Accessibility:

• Spoken language: English
• Automatic translation: English to French
• Close captioning provided: English and French
• Format: Virtual (Zoom in webinar mode)
• Engagement type: participants invited to engage via chat (no audio or video)
• Please register below additional accessibility requests. Any questions may be sent to events@prideatwork.ca.

This event is exclusive for employees of our Proud Partners and Community Partners. If you would like to register after the deadline, please send an email to events@prideatwork.ca.