City : Toronto, Ontario

Category : Full time

Industry : Marketing

Employer : Shoppers Drug Mart®

Referred applicants must not apply directly to this role. All referred applicants must use their unique referral link generated when they are referred by an existing colleague.

Location:

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work.  We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

Senior Marketing Manager – Job Description

Shoppers Drug Mart is one of the most recognized and trusted names in Canadian retailing, with over 1,200 Shoppers Drug Mart and Pharmaprix stores in each province and three territories.  We are one of the most convenient retailers in Canada, proudly serving Canadians who believe being healthy means looking and feeling good.

Wellwise by Shoppers is a division of Shoppers Drug Mart. We are the leading provider of everyday living solutions, helping Canadians enjoy an independent, active and healthy lifestyle. We provide a wide range of everyday living products and services through trusted, caring experts to meet your family’s changing health needs.

Wellwise™ is a new retail experience from Shoppers Drug Mart, created for Canadians who want to take charge of the way they age. Our purpose is to empower Canadians to age with strength, determination and passion. Wellwise offers a wide range of products and services to help people stay active and well.
 

We are looking for a talented, passionate and experienced Senior Marketing Manager to join our entrepreneurial, fast-paced, collaborative team. Together, we will be working towards transforming the way Canadians shop for products to help them take charge of the way they age.

Reporting to the Director of Marketing and Category Management, the Senior Marketing Manager is responsible for delivering the strategic direction and execution of the Wellwise Marketing plan. In this role, you will be the subject matter expert for all things in-store as well as ensuring that all digital properties are optimized and operating to drive strong results and a valuable experience for our customers.

What You'll Do:

• Develop and execute the marketing strategy and owned media channel strategies (websites, email and social) to drive awareness, sales and traffic to our e-commerce site, and store locations, aligned with overall Wellwise priorities
• Lead the strategy and execution of ‘above and below-the-line’ marketing campaigns to support our Brand, store locations and e-commerce and B2B
• Develop and execute social media plans to drive growth of our Facebook community and engagement, while looking for new opportunities to grow the brand’s social footprint
• Manage and optimize SEM/SEO tactics and campaigns according to marketplace trends, media buy and overall business requirements
• Create content strategy to support all initiatives (email, websites, social, in-store, community partnerships, etc.)
• Develop and implement plans to acquire new and retain existing customers for our online and retails business
• Build strong cross-functional relationships with internal teams (eCommerce, Category Management, SDM Marketing, Media Team, PR, etc.) to integrate marketing tactics into new and existing programs
• Manage & on-board external agency partners
• Deliver strong analytics and reporting on digital marketing performance across all channels
• Manage, maintain and report on the overall marketing budget (SDM Marketing, Digital Marketing, Mass Promo & Flyer), submit and monitor purchase orders and other various tasks pertaining to budget management
• Collaborate with SLT on Multi-Year Marketing Plans to reflect current business needs, opportunities and brand/digital marketing specific requirements
• Lead process & timeline improvements for business marketing requests
• Assist with marketing support on internal community led events
• Manage, execute and maintain external vendor marketing opportunities on owned Wellwise channels in-store and online
• Develop & update Marketing requirement documents for internal and external creative agencies, relating to brand standards and owned platform requirements

What You'll Need:

• Bachelor’s degree required (Business, Marketing, Communications or similar)
• 5+ years of hands on experience managing the marketing of an e-commerce site, digital marketing tactics, managing social media platforms, traffic acquisition, SEO, SEM, paid social media, affiliate, display and retargeting
• Demonstrated ability to work autonomously in a highly demanding and ambiguous environment
• Excellent project management skills with ability to multi-task, set measurable objectives, manage defined timelines and budgets for each campaign
• Experience operating in cross-functional work environments
• Strong attention to detail and exceptional organizational skills
• Excellent communication skills (both oral and written)
• Experience using analytic platforms: Google Analytics, Facebook analytics
• Results-oriented with demonstrated analytical skills

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand.   Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture.  We believe great people model our values, are authentic, build trust and make connections. 

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today. 

Employment Type:

Type of Role:

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.