Sales Director, Out of Home
City : North York
Category : Hourly Temporary/Contract
Industry : Recruitment/Staffing
Employer : The Adecco Group
Adecco is currently hiring a Sales Director to join our client, a top-tier global consumer goods (CPG/FMCG) company. This role is responsible for leading and executing sales strategies across Out of Home channels, including Wholesale, Distributors, On-the-Go (Impulse/Vending), and HoReCa, to drive sales growth and profitability. The position requires strong leadership, analytical, communication, and problem-solving skills, along with the ability to navigate a dynamic retail environment and build strong stakeholder relationships.
The successful candidate will collaborate cross-functionally with Canadian, NAM, and global teams, including Food Service, Sales Strategy, and Marketing, to develop sustainable business recommendations and execute Joint Business Plans. The role also focuses on team leadership and talent development through coaching, training, and performance management while driving continuous improvement and customer satisfaction.
Pay Rate: $72.12/hr
Location: North York, ON
Job type: Fixed-Term 1 year contract
Vacancy Status: This posting is for an existing vacancy.
Here's why you should apply:
Paid weekly accurate and on time
Strong health and safety programs
Medical and dental benefits once qualified
Free training programs
New and quicker onboarding process
Main Responsibilities:
Strategy
Key member of the Sales Leadership Team that sets overall sales strategy for Canada and customer areas of responsibility
Works cross-functionally to link sales strategies that are consistent with and supportable by cross-functional partners
Forecast and Budget Management
Establish and deliver volume goals for customers
Develop and propose budgets to achieve business results
Maintain forecasts and contingency plans for specific accounts
Accountable for managing financial budgets on both freshness and trade spending for the channel according to agreed company/sales objectives
Accountable for creating business scorecards
Freshness
Responsible for inventory management and freshness of all brands within the Impulse channel, working with retail operations and account business managers
Includes budget and specific freshness objective management
Customer Relations / Account Management
Build positive relationships with all accounts, with a focus on senior leadership, in alignment with company policies and organizational standards
Develop Out of Home customer partnerships by engaging in regular communication and understanding their unique needs and preferences
Act as the Canadian liaison for Food Service global strategy by coordinating local initiatives and development opportunities
Oversee and facilitate all account records, including annual customer planning and sales forecasting for the designated portfolio
Facilitate and coordinate communication flow to the retail operations group for execution
Design and implement solutions for specific performance issues (new initiatives, additional events, pricing, profit mix, etc.)
Prepare and present contracts for assigned clients
Develop sales argumentation in collaboration with Trade Marketing and Category Management according to assigned client characteristics
Agree with clients on the implementation of the country promotional plan
Propose additional promotional opportunities and supervise implementation in line with Marketing and Trade Marketing guidelines
Communication Flow Management
Facilitate and coordinate communication flow between account managers, retail operations, Trade Marketing, and planning departments
Communicate frequently so local leadership and company partners are well informed of critical information impacting their roles
Drive collaborative relationships with Food Service SBD teams and Impulse/Food Service US contacts to support aligned strategy development
Develop Solutions
Develop innovative and creative approaches to improve business processes, enhance efficiencies, and reduce costs
Consider the long-term implications of problems and proposed solutions
Qualifications and Skills:
Bachelor’s degree in Business or a relevant field of study
8–15 years of experience in consumer packaged goods
Extensive knowledge of retail and wholesale merchandising and logistics best practices
Skilled in re-engineering processes/procedures, formulating trade and sales policies, and developing and implementing new customer coverage strategies
Skilled in motivating and training sales personnel
Skilled in working effectively with a wide range of stakeholders in a diverse business environment (suppliers, customers, associations, brokers)
Skilled in negotiating and managing contractual arrangements
Skilled in performance management and employee development
Skilled in budget preparation and fiscal management
Skilled in fostering a cooperative work environment
Skilled in planning, organizing, and implementing a range of sales promotion programs and/or events
Skilled in coordinating and organizing effective meetings
Knowledge of freshness objectives and best practices within the CPG industry
Knowledge of evolving sales support technologies and deployment practices
Strong understanding of the Canadian retail and distribution network
Strong computer, negotiation, and presentation skills.
Are you interested in this position? Apply now! Our dynamic team of recruiters will reach out if you qualify for this role.
At Adecco our purpose is simple: to make the future work for everyone. We live our values, Passion, Collaboration, Inclusion, Courage, and Customers at Heart, by fostering a workplace where diversity is celebrated and every voice matters. We encourage applications from individuals of all backgrounds and identities. Together, we’re making the future work for everyone.
Please reach out to learn how the Aspire Academy can upskill you into your next role.
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