City : Mississauga

Category : Marketing

Industry : Food and Beverage Industry

Employer : PepsiCo Canada

We are looking to hire the Marketing Manager – Quaker NPF/Bars. A change leader and influencer, this role will craft the strategic vision, set the agenda and ensure strength of execution to deliver both short-term and long-term results that span across key sub-brands including Chewy & Dipps. This position reports to the Director of Marketing, Quaker for PepsiCo Foods Canada.

What you can expect from us:  

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals 
• A supportive team that will encourage your professional growth and development 

Total Compensation: $84,100 - $134,100

• Overall responsibility for ensuring the growth of the Quaker NPF/Bars portfolio by leading the strategic planning process and executional excellence of the plans as part of the overall Quaker Canada strategy  
• Lead the business planning process (from Brand Growth Strategy through to Annual Operating Plan) for the NPF/Bars portfolio, developing strategies/partnerships and opportunities consistent with brand positioning and builds on equity
• Partner closely with the Quaker Innovation Team to define the innovation strategy/pipeline of our NPF portfolio to deliver sustainable and profitable growth
• Lead the development and stewardship of key Total Quaker Portfolio initiatives including development of the Quaker National Calendar, leadership of hallmark events like Back-to-School, and championing best-in-class execution with key cross-functional thought-leaders  
• Lead Total Connections Planning (i.e. Media & Communications plans), working with Insights and IAT partners to deliver creative excellence and effective programming
• Budget ownership and accountability for Quaker NPF and Portfolio Budgets to maximize ROI across all initiatives
• Partner and influence internal stakeholders (Quaker Leadership Team, Insights, Away-From-Home, PCT Teams, Supply Chain, Regulatory, Legal teams, etc.) and agency partners to bring to life strong consumer and commercial plans to unlock profitable growth
• Wire and collaborate closely with US/Global markets to ensure shared learning/strategic alignment; Unique opportunity to own Canadian-led work and harness North American/Global expertise and resources  

• Bachelor’s degree required
• 4+ years relevant experience in strategic marketing roles - CPG Industry Marketing experience considered an asset
• Demonstrated ability to lead, inspire and influence across levels and capabilities
• Strong influencing and networking skills across internal and external stakeholders
• Demonstrated ability to win through superior consumer marketing, grounded with consumer-centric insights
• Proven results in managing multi-brand portfolios
• Proven ability to build and lead strong IAT relationships to achieve breakthrough results
• Self-starter with a high sense of urgency and entrepreneurial spirit to find creative solutions to problems
• Strong growth-mindset and sound business judgment; ability to anticipate issues and resolve them with confidence
• Expert in simplifying complexity no matter the level of ambiguity, including the development of strategies that are executable by cross functional partners

Careers to Smile About:

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

PepsiCo may use Artificial Intelligence as part of its hiring process.  Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.