Manager Loyalty
City : Toronto
Category : Manager
Industry : Financial Services/Banking
Employer : Scotiabank
Requisition ID: 248163
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Purpose
The Loyalty Manager for the Caribbean, contributes to the overall success of the Priority Segments, Loyalty &
Partnerships Department for the Caribbean region by executing the day-to-day monitoring and management of the
point based loyalty programs across the Caribbean region, being the main point of contact for all loyalty vendors
and partners.
Accountabilities
• Monthly performance tracking of loyalty programs by monitoring and keeping KPI’s and making datadriven
adjustments to optimize cost and develop strategies that increase revenue and customer
engagement.
• Monthly tracking of budget, forecast, provisions and expenses of the different loyalty programs
across the region (ScotiaClub, Membership Rewards, Scotia Rewards, Aero Rewards).
• Develop, execute, and evaluate promotions based on data analytics, that will increase customer
usage and preference, based on point accrual boosters and point redemption.
• Manage day-to-day activities of loyalty programs and enhancement implementations, ensuring their
success and comprehensive growth.
• Collaborate with internal teams and external vendors on the implementation of new functionality, in
line with regional loyalty guidelines.
• Implement any initiatives aligned with the department's goals.
• Support the growth of the primacy index of customers in priority segments.
• Understands how the Bank’s risk appetite and risk culture should be considered in day-to-day
activities and decisions.
• Actively pursues effective and efficient operations of their respective areas in accordance with
Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the
adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with
respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Champions a high-performance environment and contributes to an inclusive work environment.
Requirements
• Bachelor’s degree in marketing, Business Management or related field
• Minimum 5 years’ experience in loyalty program management. Project management experience a plus.
• Ability to proactively identify opportunities, take initiative, and multitask in a fast-paced environment.
• Experience in loyalty KPI analysis and forecasting.
• Advanced working knowledge of Microsoft Office suite (Word, Excel and PowerPoint), PowerBI
dashboard development a plus.
• Bilingual - Spanish and English
Location(s): Dominican Republic : Distrito Nacional : Santo Domingo
Business Address: Av. 27 de Febrero esq. W. Churchill Ens. Piantini
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.