Communications Officer
City : Hamilton
Category : Other
Industry : Education
Employer : McMaster University
Hamilton, ON
The Office of the Registrar provides a number of services to both prospective and current students and is the primary information source on enrollment, convocation ceremonies and important student dates and events throughout the year. We are a smart, collaborative staff of nearly 100, spread across 9 departments: Student Services, Aid & Awards, Student Recruitment, Undergraduate Admissions, Student Records, Systems, Scheduling & Examinations, Communications and Central RO Administration. This supportive and dynamic team works together to provide assistance to students from the beginning of their time at McMaster University until they graduate.
The Student Recruitment team develops and maintains relationships with prospective undergraduate students and their influencers: parents, educators, guidance counsellors, etc. Representing McMaster in various recruiting contexts from large-scale events to one-on-one interactions with students, the Recruitment team identifies and understands relevant demographic and market trends, nurtures relationships and fosters student success as they guide and assist applicants through their recruitment and application journey. Reporting to the Associate Registrar, Recruitment and working closely with the Senior Recruitment Officer (Communication & Outreach), the successful (Communications Officer) candidate will take on a number of creative portfolios to support the successful execution of a comprehensive and creative communication plan that includes print, web, and social media.
General Description
Responsible for developing, implementing, and evaluating a strategic communication plan which includes marketing initiatives and incorporating new infrastructure to support the communication activities and enhance the overall profile of the department.
Representative Duties & Responsibilities
•Develop, coordinate, and implement work plans and objectives for the communication and promotion of the department
•Develop communication and strategic plans and objectives.
•Collect, analyze, assess, and summarize information relevant to the decision making process and develop recommendations for final approval and implementation. Provide recommendations on the future development of communication strategy, structure, function, and activity.
•Design, build and update the website. Evaluate usability and relevance and make ongoing necessary additions and changes to website content.
•Develop content, design, edit, and maintain social media sites.
•Liaise with internal contacts, external partners, community organizations, and other stakeholders.
•Schedule events and coordinate joint promotional activities and publicity opportunities with other departments and community groups.
•Coordinate and communicate content requirements and production deadlines to authors for publications.
•Review graphics, edit images, and make revisions to content and layout.
•Design and execute complete graphical layout for marketing materials used to promote exhibitions and general campaigns.
•Negotiate terms of service with various suppliers, publications, distributors, and designers.
•Develop annual publicity budgets and complete expense reports for events and marketing material expenditures.
•Create financial projections and make adjustments to the marketing budget throughout the fiscal year.
•Write, edit, design, and disseminate communications and marketing materials and in-house exhibition and education publications to a diverse audience in both print and electronic formats.
•Develop and maintain a graphics and video inventory.
•Conduct database, literature, and web searches to locate documents and articles that can be used for reference in marketing tools..
•Update, maintain, and verify information in a variety of spreadsheets and databases.
•Attend and participate in a variety of meetings.
•Remain current with frequent developments in design and graphics software, social media platforms, and trends in the communications field.
Supervision:
• Ensure adherence to quality standards and procedures for short term staff and volunteers.
Assets: Knowledge of marketing, branding and strategic communications is an asset. Experience working with a CRM system. Familiarity with the McMaster brand guidelines Graphic design, and photography experience, and/or experience working in an academic institution. Knowledge of McMaster programs and admission requirements and processes Previous experience with Chinese social media platforms including Weibo and WeChat would be considered an asset.
The successful candidate will possess the following:
•Exceptional copywriting skills, and the ability to create content quickly, creatively, accurately and for a variety of mediums while maintaining the highest quality.
•Experience with developing content for platforms such as Facebook, Instagram, TikTok, and YouTube
•Experience in storyboarding and creative ideation
•Experience in filmmaking, videography, and photography
•Experience editing video projects and inserting sound effects, music, and transitions.
•Ability to multitask and work towards several milestones and on various projects simultaneously.
•Knowledge and familiarity with website development and social media platforms
•Proven ability to build relationships with internal and external partners to create and deliver content.
•Keen attention to detail in ensuring final product aligns with key themes or objectives.
•Heightened awareness with respect to diverse cultural backgrounds, experiences, and styles
•Knowledge of AODA and accessible content design and writing
•Knowledge about the post-secondary education section
•Bachelor's degree in Marketing or related field of study.
The successful candidate will possess experience in the following areas:
•Minimum 3 years of relevant experience, formal training or demonstrated experience, in the field.
•Marketing, media relations and strategic communications planning
•Ability to work on multiple projects, prioritize content, and manage time autonomously without comprising quality or creative edge
•Proven success facilitating and working with diverse stakeholders, including faculty, staff, students, alumni, and executives/advisory board members.
•High proficiency in Adobe software editing programs (Premiere Pro, Lightroom, etc.) for video production, motion graphics, photography, etc.
•Strong computer skills using Microsoft Office and Adobe Suite
•Experience ensuring temporary staff and volunteers adhere to quality standards and procedures.
The Office of the Registrar provides a number of services to both prospective and current students and is the primary information source on enrollment, convocation ceremonies and important student dates and events throughout the year. We are a smart, collaborative staff of nearly 100, spread across 9 departments: Student Services, Aid & Awards, Student Recruitment, Undergraduate Admissions, Student Records, Systems, Scheduling & Examinations, Communications and Central RO Administration. This supportive and dynamic team works together to provide assistance to students from the beginning of their time at McMaster University until they graduate.
The Student Recruitment team develops and maintains relationships with prospective undergraduate students and their influencers: parents, educators, guidance counsellors, etc. Representing McMaster in various recruiting contexts from large-scale events to one-on-one interactions with students, the Recruitment team identifies and understands relevant demographic and market trends, nurtures relationships and fosters student success as they guide and assist applicants through their recruitment and application journey. Reporting to the Associate Registrar, Recruitment and working closely with the Senior Recruitment Officer (Communication & Outreach), the successful (Communications Officer) candidate will take on a number of creative portfolios to support the successful execution of a comprehensive and creative communication plan that includes print, web, and social media.
General Description
Responsible for developing, implementing, and evaluating a strategic communication plan which includes marketing initiatives and incorporating new infrastructure to support the communication activities and enhance the overall profile of the department.
Representative Duties & Responsibilities
•Develop, coordinate, and implement work plans and objectives for the communication and promotion of the department
•Develop communication and strategic plans and objectives.
•Collect, analyze, assess, and summarize information relevant to the decision making process and develop recommendations for final approval and implementation. Provide recommendations on the future development of communication strategy, structure, function, and activity.
•Design, build and update the website. Evaluate usability and relevance and make ongoing necessary additions and changes to website content.
•Develop content, design, edit, and maintain social media sites.
•Liaise with internal contacts, external partners, community organizations, and other stakeholders.
•Schedule events and coordinate joint promotional activities and publicity opportunities with other departments and community groups.
•Coordinate and communicate content requirements and production deadlines to authors for publications.
•Review graphics, edit images, and make revisions to content and layout.
•Design and execute complete graphical layout for marketing materials used to promote exhibitions and general campaigns.
•Negotiate terms of service with various suppliers, publications, distributors, and designers.
•Develop annual publicity budgets and complete expense reports for events and marketing material expenditures.
•Create financial projections and make adjustments to the marketing budget throughout the fiscal year.
•Write, edit, design, and disseminate communications and marketing materials and in-house exhibition and education publications to a diverse audience in both print and electronic formats.
•Develop and maintain a graphics and video inventory.
•Conduct database, literature, and web searches to locate documents and articles that can be used for reference in marketing tools..
•Update, maintain, and verify information in a variety of spreadsheets and databases.
•Attend and participate in a variety of meetings.
•Remain current with frequent developments in design and graphics software, social media platforms, and trends in the communications field.
Supervision:
• Ensure adherence to quality standards and procedures for short term staff and volunteers.
Assets: Knowledge of marketing, branding and strategic communications is an asset. Experience working with a CRM system. Familiarity with the McMaster brand guidelines Graphic design, and photography experience, and/or experience working in an academic institution. Knowledge of McMaster programs and admission requirements and processes Previous experience with Chinese social media platforms including Weibo and WeChat would be considered an asset.
The successful candidate will possess the following:
•Exceptional copywriting skills, and the ability to create content quickly, creatively, accurately and for a variety of mediums while maintaining the highest quality.
•Experience with developing content for platforms such as Facebook, Instagram, TikTok, and YouTube
•Experience in storyboarding and creative ideation
•Experience in filmmaking, videography, and photography
•Experience editing video projects and inserting sound effects, music, and transitions.
•Ability to multitask and work towards several milestones and on various projects simultaneously.
•Knowledge and familiarity with website development and social media platforms
•Proven ability to build relationships with internal and external partners to create and deliver content.
•Keen attention to detail in ensuring final product aligns with key themes or objectives.
•Heightened awareness with respect to diverse cultural backgrounds, experiences, and styles
•Knowledge of AODA and accessible content design and writing
•Knowledge about the post-secondary education section
•Bachelor's degree in Marketing or related field of study.
The successful candidate will possess experience in the following areas:
•Minimum 3 years of relevant experience, formal training or demonstrated experience, in the field.
•Marketing, media relations and strategic communications planning
•Ability to work on multiple projects, prioritize content, and manage time autonomously without comprising quality or creative edge
•Proven success facilitating and working with diverse stakeholders, including faculty, staff, students, alumni, and executives/advisory board members.
•High proficiency in Adobe software editing programs (Premiere Pro, Lightroom, etc.) for video production, motion graphics, photography, etc.
•Strong computer skills using Microsoft Office and Adobe Suite
•Experience ensuring temporary staff and volunteers adhere to quality standards and procedures.