A career as an Senior E-mail CRM Integrator in the CRM Integration team at National Bank means contributing to the development and integration of e-mail campaigns using technological tools.

You will be actively involved in the implementation, evolution and operation of business requirements to support a consistent email customer experience.

Your job

• Develop and integrate email campaigns in Salesforce Marketing Cloud via HTML and CSS
• Participate in the evaluation of the campaign performance and propose optimization opportunities
• Keep abreast of the latest marketing trends and tools, sharing insights on successful strategies from best-in-class marketing teams
• Act as an Expert to support your colleagues in the CRM Integration
• Manage the day-to-day execution of email deployment for various projects
• Collaborate effectively with multidisciplinary teams to drive successful campaign execution, including reporting/analytics, brand/business leaders, web development, etc
• Contribute to test design and execution, implement A/B and multivariate testing methods
• Contribute to the definition of personalization elements in collaboration with targeting teams
• Contributing to the selection of content/design/HTML type results in higher productivity rates and reporting on email performance
• Analyze data from email marketing programs to develop internal best practices
• Proactively identify opportunities to improve processes and reduce execution complexity
• Manage multiple concurrent projects from concept to completion under tight deadlines

Your team

In the CRM Integration department, you will be part of a team of seven colleagues and report to the CRM Integration Director. Our team stands out for its expertise and dynamic collaborative atmosphere.

Our learning-in-action training programs allow you to master your craft. Customized training content on topics such as (to be completed) is available to support your continuous learning. Access to colleagues with different expertise, experience and diverse profiles enriches your development from all points of view.

Basic requirements

• Six years of industry-related relevant experience
• In-depth knowledge of email marketing best practices, including targeted lists, subject lines, messaging, and productivity
• Proficiency in Salesforce Marketing Cloud
• Good knowledge of digital analytics (Power BI, Adobe, Google Analytics or similar)
• In-depth knowledge of HTML and CSS coding principles
• Knowledge of AMPScript, JSON and SQL are an asset
• Previous experience in implementing a targeted communication system
• QA experience, and good knowledge of different types of tests and methodologies
• Excellent work methodology and solid time and priority management
• Experience in responsive design testing is an asset
• Experience in mobile testing and automation is an asset
• Autonomous, solution-orientated and collaborative
• Be customer-centric

• Health and wellness program, including many options
• Flexible group insurance
• Generous pension plan
• Employee Share Ownership Plan
• Employee and Family Assistance Program
• Preferential banking services
• Opportunities to get involved in community initiatives
• Telemedicine service
• Virtual sleep clinic