Summary

As a part of the Bell Brand team, you will be helping to lead the launch and evolution of our Digital Marketing capabilities. This is a great opportunity to execute programmatic campaigns for one of the largest telecommunications companies in the country. We are actively seeking a Programmatic Specialist in either our Montreal or Toronto office who will become an integral member of our Digital Performance team.

Key Responsibilities

• Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns.
• Own campaign delivery and pacing, immediately addressing issues such as disapproved creative, delivery under-pacing, tracking and reporting issues.
• Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders.
• Monitor campaign’s performance and provide recommendations for improving outcomes.
• Work with the team to ensure that all documentation related to process, guidelines and best practices are organized, up-to-date and well maintained.
• Be the programmatic expert for strategy, execution, innovation and trainings.
• Accurately set up a variety of campaigns via multiple Demand Side Platforms (DSPs)
• Upload and assign different creative types in programmatic platforms. 
• Ensure that campaign set up follows all the checklists and guidelines recommended by the senior team members.
• Assist in the generation of campaign performance, delivery, and performance presentations. 
• Review and flag any potential campaign challenges or opportunities to senior team members. 
• Campaign troubleshooting related to set up and technical issues to ensure all phases of the campaign are completed on time. 

Critical Qualifications

• Understanding of the dynamics of Demand Side Platforms, including DV360, Amazon, and Yahoo
• Experience with programmatic inventory suppliers
• Understanding of ad verification and brand safety tools (DoubleVerify, MOAT, etc.)
• Working knowledge of Campaign Manager 360
• Passion about working with RTB in the Canadian space (data, inventory)
• Strong proficiency in Power Point, Excel, and other analytics softwar
• Strong understanding of pixels/tagging for digital campaigns

Preferred Qualifications

• Working knowledge of Google Analytics and Adobe Analytics platforms
• Familiar with additional DSP’s such as Xandr and TTD.
• Previous experience working within an advertising agency or with a media partner
• Passion for data, emerging media and technology
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal)
• Highly developed organizational skills with a strong attention to detail and accuracy
• Ability to work well under pressure and multi-task in a fast-paced environment
• Ability to work collaboratively as well as independently
• Ability to develop and foster relationships with media partners