Senior Marketing Research Advisor
City : Montreal
Category : Permanent Full-Time
Industry : Marketing
Employer : National Bank
A career as a Senior Marketing Research Advisor in the Voice of the Client team at National Bank means being an expert in marketing research and client knowledge. This position allows you to have a concrete impact on the evolution of the brand and strategic decisions thanks to your experience in analysing insights, measuring performance and managing value-added research projects.
Your job
- Orchestrate brand metrics, leverage associated data, carry out post-tests and support brand teams by influencing them through client insights.
- Define client satisfaction targets: Develop scenarios consistent with strategic orientations, establish business rules and collaborate with the analytics team to ensure they are applied.
- Monitor and validate NPS results as part of the monthly Power BI dashboard production.
- Act as an expert advisor for multidisciplinary teams from different business lines and value chains.
- Plan and oversee primary research projects, then shape, socialise and activate the resulting insights.
- Analyze feedback and take stock of various sectors, including quarterly reviews and ad hoc analyses.
Your team
Voice of the Client and Client experience sector has more than 30 passionate specialists who work agile, proactive and collaborative to improve the client experience and optimise our digital journeys. You report to a manager who values autonomy, curiosity and excellence in execution.
The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, Language Training, Harvard Learning Centre and coaching and mentoring support are available to you at any time.
Prerequisites
- A relevant bachelor’s degree and at least eight years of experience, OR a relevant master’s degree and at least five years of experience including solid experience in marketing research
- Strong ability to analyse, interpret and synthesise qualitative and quantitative data
- Experience in marketing research, performance measurement or analysing client insights
- Knowledge of banking and proficiency in text analysis or artificial intelligence tools (assets)
Your benefits
In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.
* Health and wellness program, including many options
* Flexible group insurance
* Generous pension plan
* Employee Share Ownership Plan
* Employee and Family Assistance Program
* Preferential banking services
* Opportunities to get involved in community initiatives
* Telemedicine service
* Virtual sleep clinic
These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.
Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.
We're putting people first
We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.
We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?
Come live your ambitions with us!