Digital Marketing Specialist
Category : Other
Industry : Marketing
Employer : AIR MILES
Specialist, Digital Marketing Delivery
The AIR MILES Reward Program is Canada’s most recognized loyalty program with nearly 10 million active collector accounts. With more than 30 years of experience, we have a proven track record of driving long-term loyalty.
There’s a reason we’re recognized as one of the best places to work year after year: we give you more than a place to work, we give you a place to grow your career. That’s what sets us apart.
Benefits and Perks at AIR MILES:
Flexible work environment with remote work stipends
AIR MILES Gold® Collector status upon hire
Free AIR MILES issued annually on your anniversary date
Group RRSPs & company matching program
An annual wellness subsidy
Robust wellness resources including cognitive behavioural therapy and a Headspace subscription
Two-week Sabbatical Leave and 20,000 AIR MILES in the year following each five-year milestone anniversary
Volunteer paid time off
Generous tuition reimbursement programs
Extensive learning and development opportunities
What Will You Work On?
The Specialist, Digital Marketing Delivery will be responsible for the ideation, execution, delivery, and reporting of digital campaigns across a variety of digital marketing platforms. These campaigns will serve as digital media buys for both the AMRP and its Partners. This role will require experience across the Google Marketing Platform suite, as well as Facebook Business Manager.
How Will You Create Impact?
Lead in the planning, execution, delivery, and reporting of paid media (Google, Facebook, Pinterest, etc,) campaigns for the AIR MILES Rewards Program and it’s Partner
Deliver ongoing and post campaign analytics directly with clients
Assist in document creation: presentation, visual summaries, schedules, and reports, including media plans, workback schedules, pitch decks, and post campaign reporting
Work directly with both internal and external Partners to deliver end to end media campaigns
Ensure campaign budgets, timelines, and KPIs are managed and on track with both internal and external clients
Serve as a SME of digital marketing for AMRP and it’s Partners
Let’s Talk About You:
Platform experience or familiarity with major ad serving platforms (Display and Video 360, Facebook Business Manager, Google Ads, etc.)
Ability to confidently share a point-of-view and support it using insights and data
Strong time management and organization skills
Awareness of client business issues, industry/consumer trends, market status, and competition
Experience within an integrated advertising agency is an asset
Highly developed organizational skills with a strong attention to detail and accuracy
Experience in leveraging first party data to drive specific business objectives for campaigns
Understanding of how to create, leverage, and implement pixels and tags for retargeting and reporting purposes
AIR MILES is for Everyone
We are committed to embedding inclusion in the way we work and the services we offer. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of belonging that enables us to perform, innovate and be our authentic selves.
If you are excited about the role, but don’t meet every single requirement outlined in the job description, we encourage you to apply anyway. You never know, you might just be the right candidate for this role, or others!
In your application, please feel free to advise if you require accommodation for the interview process. We also welcome you to note which pronouns you use. Please know preliminary interviews are conducted remotely, via phone or video call. We look forward to ‘virtually’ meeting you!
Flexible Work Environment
AIR MILES is proud to offer Corporate Associates the flexibility to choose where they do their best work and we do not mandate a minimum number of days required in office. That said, the doors at our Toronto office are always open to Associates who prefer an office environment or need a change of scenery. All members of our Customer Care team permanently work from home.
No matter where you work from, everyone is set up with the tools and resources required to stay connected and make work-from-anywhere routines more comfortable.
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