At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important?

As the Senior Manager of Digital Experience Strategy, you will be a pivotal leader responsible for driving the execution and optimization of our PC Optimum business. You will own the strategy that powers our most important enterprise programs and our foundational PCO digital experience, ensuring we continue to deliver value to our members and business partners today.

This role requires a leader who excels at translating strategy into flawless execution. Reporting to the Senior Director, you will manage the end-to-end delivery of all major campaigns and oversee the health of the core PCO app experience, acting as a key partner to stakeholders across the enterprise.

What You'll Do:

1. Enterprise Program & Campaign Management:

• Manage the end-to-end execution for all marquee enterprise programs, including PCO Moredays, Stamp Card, Kids, and PC Insiders.

• Develop and present program strategies and performance updates to leadership and cross-functional stakeholders, ensuring alignment on goals and outcomes.

• Drive our editorial planning process for these events, working proactively with other lines of business and e-commerce teams to ensure a cohesive customer journey across our app.

• Oversee the entire content production lifecycle, working closely with our Creative team to ensure all campaign assets are delivered on time and to a high standard of quality.

• Be accountable for KPIs, including weekly engaged users (WEU) and content engagement, and regularly report on program performance to the broader team and our stakeholders.

2. PC Optimum Core Experience:

• Own the strategic oversight and continuous improvement of the core PC Optimum digital experience, overseeing and evolving the member journey that millions of Canadians rely on.

• Oversee the creative quality and performance of the PCO offer feed, proactively partnering with divisional teams to provide guidance and best practices that improve their offers and drive engagement.

• Own the content and user experience quality of all core PCO pages within the app, collaborating closely with Product and Technology partners to identify improvements.

• Ensure all technical and customer experience issues are raised with our Product and Tech teams; collaborate with those teams on prioritizing issues so they can be resolved.

3. Team Leadership:

• Lead, coach, and develop team members who are responsible for the PCO core business and enterprise campaigns.

• Act as a "player-coach," providing clear direction, removing roadblocks, and ensuring the team delivers high-quality work on time in a fast-paced environment.

• Champion operational excellence and a culture of continuous improvement, guiding the team to find smarter, more efficient ways to achieve our business objectives.

Does This Sound Like You?

• Experience: You have 6+ years of experience in digital marketing, program management, or a related field, with a strong track record of managing complex, cross-functional campaigns and leading teams.

• An Execution Expert: You have a gift for turning strategic plans into reality. You are a master of project management, process, and organization, and you thrive on seeing projects through from kickoff to completion.

• A Master Stakeholder Manager: You build trust and alignment with ease. You can navigate a complex, matrixed organization, manage competing priorities, and communicate effectively with partners at all levels.

• Operationally Driven: You are passionate about optimizing processes and improving performance. You have a keen eye for detail and a knack for identifying opportunities to make things work better.

• A Collaborative Leader: You lead by example, empowering your team and fostering a culture of accountability and partnership. You are skilled at developing talent and motivating a team to achieve its goals.

How You’ll Succeed: 

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. 

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Employment Type:

Full time

Type of Role:

Regular

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Hiring Range / Échelle salariale à l’embauche :

$100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

#EN

#SS #LD #ON