Summary

The Vice President of Wireless Marketing will spearhead strategic marketing initiatives for Bell’s mobility brands. This pivotal role focuses on developing and executing innovative marketing strategies that prioritize the customer experience, elevate brand positioning, and drive growth across wireless and consumer segments. The ideal candidate possesses a collaborative spirit, is highly organized, and excels in relationship management, demonstrated by a strong ability to work cross-functionally.

This is a fantastic opportunity to lead marketing for iconic wireless brands during a transformative period in the telecommunications industry. With advancements in generative AI and mobile technology, there is immense potential to innovate and monetize new offerings. Join us in redefining how Canadians connect and communicate, while fostering a culture rooted in honesty, integrity, and the development of talent.

Key Responsibilities

Strategic Marketing Leadership:
•    Develop and execute comprehensive marketing strategies focused on wireless consumer and small business segments, aligning with overall organizational goals.
•    Design strategic marketing plans that consider new product feature releases, ensuring that campaigns resonate with target demographics.
 

Collaborative Execution:
•    Foster strong partnerships across sales, pricing, operations, and digital teams to ensure alignment in marketing initiatives and product launches.
•    Encourage a collaborative culture that recognizes the contributions of team members and stakeholders.
 

Customer-Centric Focus:
•    Utilize customer insights to guide marketing decisions, emphasizing Net Promoter Score (NPS) improvements and customer satisfaction.
•    Simplify the customer experience through innovative digital transactions, inspired by industry leaders.
 

Data-Driven Decision Making:
•    Analyze market trends, customer behavior, and competitive dynamics to identify growth opportunities and inform strategic plans.
•    Set and track performance metrics to assess progress against revenue and market performance targets, ensuring marketing initiatives are effective and aligned with business objectives.
 

Creative and Strategic Positioning:
•    Develop strategic marketing positioning tailored to the distinct needs of various consumer segments.
•    Enhance brand awareness and representation through multi-brand marketing strategies, optimizing the 4Ps (Product, Price, Place, Promotion).
 

Future-Focused Planning:
•    Create and manage comprehensive marketing plans extending 3, 6, 9, and 12 months ahead, ensuring consistent program execution and revenue tracking.
•    Experiment with various permutations to improve key performance indicators, including Average Revenue Per User (ARPU), while optimizing the cost structure.
 

Innovation and Leadership:
•    Champion a culture of innovation and continuous improvement, leveraging emerging technologies and market trends to drive creative marketing solutions.
•    Provide visionary leadership to a diverse team, fostering an environment that emphasizes integrity, collaboration, and professional development.
 

Critical Qualifications

• Proven track record of developing and executing successful marketing strategies in high-growth environments, preferably within the telecommunications or similar sectors.
• Strong collaborative, organizational, and relationship-building skills.
• Exceptional data analysis and strategic thinking capabilities, with a keen understanding of customer-centric marketing.
• Experience leading diverse teams and driving performance in campaigns, focusing on digital marketing and brand strategy.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, or a related field; MBA strongly preferred.
• 10+ years of progressive marketing experience, particularly in wireless or consumer marketing.
• Bilingual proficiency in English and French is an asset.
• Passion for innovation and foresight for marketing trends, particularly in mobile and digital channels.