WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?

The Canadian Cancer Society works tirelessly to save and improve lives. We raise funds to fuel the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. Together with patients, supporters, donors and volunteers, we work to create a healthier future for everyone. Because to take on cancer, it takes all of us. It takes a society.

Help us make a difference.

COME AS YOU ARE

At CCS, we embrace everyone’s uniqueness and recognize the strength that lies in differences. We believe in the power of our collective potential and strive to achieve a more diverse, inclusive, and equitable workplace to empower and create opportunities for all. We welcome and encourage applications from all qualified candidates regardless of their gender, age, religion, race, ethnicity, and nationality. Particularly equity deserving groups, such as members of the BIPOC, and 2SLGBTQI+ communities, people living with disabilities, veterans, and anyone who may contribute to the further diversification of the Canadian Cancer Society. Together we unite and inspire all Canadians to change the future of cancer.

JOB OVERVIEW

Reporting to the Senior Manager, Integrated Campaigns, the Manager, (Mass Tribute Products - TBD) is responsible for end-to-end oversight in enhancing existing – and developing new – mass tribute products and programs (In Memory, In Honour, Funeral Home Engagement, “Grateful Patient”) to achieve the national mass marketing revenue goals.

The successful candidate is a highly skilled product marketer with a proven ability to manage the full lifecycle of a product, from conception to release. This role will work collaboratively across the mass marketing verticals and internal and external cross-functional teams to develop the product value proposition, execute go-to-market plans, monitor the key performance indicators to increase the product revenue per donor. Using exceptional communication skills and advanced product marketing knowledge, they develop strong relationships with internal stakeholders to deliver omni-channel and effective product and conversion experience.

WHAT YOU’LL BE DOING: 

1. Mass Tribute Product Performance Management

• Working with the Senior Manager, develops strategies and plans for Tribute Mass product development (and its various offers including extension), aligning them with company goals and market/donor needs.
• Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
• Work with agency and Senior Manager to develop product positioning and messaging that differentiates CCS Mass Tribute products across primary market segments
• Monitors and analyzes product performance and product retention, gathering insights to drive continuous improvement and optimize product offerings.
• Researches and analyzes market trends (local and global) consumer insights, and competitive landscape to identify opportunities for product innovation. Maintains up-to-date knowledge of industry trends, emerging technologies and donor preferences.
• Manage resources and budgets effectively.
• Assess new product ideas and strategize appropriate go-to-market plans

2. Go-To-Market Process Oversight

• Working with the Senior Manager, develop strategies for integrated campaign including product acquisition, cross-sell, and consumer journey.
• Manages cross-functional teams providing guidance, direction, and support to achieve project and operational objectives.
• Collaborates with cross-functional teams, agency partners and 3rd party vendors to ensure successful launch of products backed up by a well-coordinated operational process.
• Work closely with subject matter experts (Donor Experience & Engagement, Digital, Data/Analytics, Brand Marketing and Communications, Social Media, Partnerships, Finance) to flawlessly execute all phases of the product launch plan including developing the product value proposition, product marketing (segment/channel) assets and product lifecycle touchpoints (stewardship).

3. Mass Tribute Product Integrations across CCS Programs

• Collaborates with channel subject matter experts both offline and online in developing acquisition strategies to ensure offer performance growth.
• Partner with cross-functional teams to ensure alignment on the product feature, benefits, development and operational releases drive acquisitions, conversion, retention/renewal.
• Provide monthly and quarterly product analysis, key insights, commentary and socialize product learning, best-practices.

4. Contribute to a strong Mass Marketing and CCS team by positively contributing to CCS Values and Operations

• Follows all guidelines established by national leadership including, Marketing, Communications, Digital Support, Finance, Team People, IT and others.
• Maintains relationship data for partners in CRM database (Salesforce).
• Foster a working environment that highlights the talents and strengths of each team member, acknowledging and celebrating successes.
• Ensure that hiring practices are inclusive.
• Encourage growth and development opportunities for all team members.
• Champion CCS as a hero in the face of cancer.
• Actively contribute to our culture of justice, belonging, equity, diversity, and inclusion by ensuring that all staff feel represented and heard regardless of their gender, age, religion, ethnicity, and nationality or race.
• Other duties as assigned.

QUALIFICATIONS: 

• Bachelor’s Degree or equivalent experience in Business Administration, Marketing, Product Management
• More than 3 years, up to and including 5 years - similar or related general experience in progressively more important positions
• Exceptional product management track record of success in conceptualizing and launching innovative products, with focus on driving revenue growth and product innovation
• Comprehensive knowledge of product marketing, direct response marketing and donor engagement
• Strong leadership, organization, and problem-solving skills, with the ability to lead cross-functional teams and manage complex projects
• Data driven with strong analytical skills to identify gaps and opportunities to leverage
• Professional presence with excellent two-way communication and presentation skills, and ability to communicate complex ideas clearly regardless of audience
• Strong collaboration and negotiation skills
• Ability to work independently and as part of a team, fostering collaboration and building strong relationships
• Knowledge of product development processes and industry trends, staying informed about emerging technologies and consumer preferences
• Excellent sector knowledge and understanding of the Canadian not–for-profit landscape will be an asset
• Bilingual (English / French) an asset
• A team player who values an environment of open communication and collaboration

WHAT YOU CAN EXPECT FROM US: 

CCS offers meaningful opportunities to help make a difference in the lives of Canadians with cancer, their caregivers, families and communities. We are committed to building an inclusive community for our employees by highlighting their unique experiences. We value diverse skills and strongly encourage applications from all qualified candidates. CCS is dedicated to fostering a culture that is inspiring and exemplifies our core values: 

COURAGEOUS    UNITED   CARING   RIGOROUS

In return for your skills and dedication, we offer an attractive compensation package that encompasses a competitive salary, excellent benefits, which include paid parental leave, paid family sick time and health insurance, and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day. 

HOW TO APPLY: 

Qualified candidates are invited to submit their resume, cover letter and salary expectations by December 05th, 2024.

We thank all candidates for their interest and advise that only those selected for an interview will be contacted.

OTHER INFORMATION:

CCS is dedicated to employment equity and encourages applications from all qualified candidates. In accordance with the local provincial Accessibility Act, accommodation will be provided as requested throughout the recruitment process.  We want to make the interview process a great experience for you!

Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles, employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.

Privacy Disclosure

We collect your personal information through forms, by phone or in person to evaluate your candidacy for the role(s) you have applied for, to contact you regarding your candidacy, and to generate recruitment-related reports. If selected for a position at CCS the information provided will be used for the purposes of pre-employment checks and added to your employee file.  We may share your personal information with third parties, including recruitment consultants, within or outside your province or territory or outside Canada to carry out the purposes identified above, or as required by law.  We may contact you by mail, email, phone or text. You can exercise your right to access your information or have it corrected, unsubscribe from communications or withdraw your consent by selecting these options within the ADP system, or by contacting privacy@cancer.ca. For more information about our privacy practices, visit cancer.ca/privacy.

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