
(US) Sr. Manager, Marketing Analytics
City : Remote, USA
Category : Full-Time
Industry : Information
Employer : PointClickCare
For more than 20 years, PointClickCare has been the backbone of senior care. We’ve amassed the richest senior care dataset making our market density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform.
With Collective Medical & Audacious Inquiry, we’ve become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient’s journey.
Position Location:
Remote, North America
Position Summary:
The Sr. Manager of Marketing Analytics will lead our marketing analytics pillar and oversee the strategy/roadmap for how we report on campaign performance, funnel metrics, forecasting revenue targets to goal, waterfall analysis, and actionable insights to help drive the success of our marketing KPIs and optimize our marketing spend ROI. This person will lead a team of marketing analytics professionals that will govern our marketing data collection strategy, maintain our source of truth reporting, gather alignment on definitions of our marketing metrics, and proactively communicate data trends across several key teams. This person will provide data-driven insights and recommendations for our digital platforms and campaigns while working heavily with our 2 main business groups – Senior Care and Acute & Payer.
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It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations.
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