City : Waterloo, ON

Category : Permanent

Industry : Education

Employer : University of Waterloo

This individual represents the Faculty of Health with recruitment audiences and is responsible for developing and executing the Faculty’s strategic marketing and recruitment plans in terms of relationship building and event management.

Marketing and Recruitment Plan Development

• Conduct research to inform strategic direction (and implementation) of Health initiatives related to relationship building, event, outreach and student transition
• Conduct research using multiple sources and methodologies to guide and develop strategies for assigned projects
• Develop and manage an annual budget for Faculty event and relationship building strategies (funds provided by Faculty)

Relationship Building

• Initiate and maintain professional relationships within Health and other University of Waterloo academic units (e.g., professors, staff, current students, alumni, etc.) for engagement and participation in Health recruitment, admissions, and student transition initiatives
  • Represent Health on University-wide and Faculty-wide committees and advisory groups related to recruitment and admissions and event and relationship building initiatives (e.g., Roundtable targeted at events and relationship building)
• Create and cultivate relationships with domestic and international students, influencers, and key stakeholders (e.g., contribute to Faculty-specific communications to prospective students and applicants, respond to student inquiries, regularly set up meetings and communicate with relevant academic units within and outside Health who are involved with recruitment, engagement, transition, and admissions)
• Lead Health’s offer acceptance strategy for students (e.g., arrange hand-written note writing coordinate phone campaign, etc.)

Event Management

• Conceptualize, plan and lead in person and virtual events for Health (e.g. Fall Open House, March Open House, You @ Waterloo Day, etc.) including the creation and/or delivery of presentations and tours
  • Act as the first point of contact for prospective students and parents, responding to inquiries both in person and via email/phone to provide accurate and timely information about Health’s various academic programs and areas of focus
  • Participate in occasional off-campus visits (domestic and international) to connect with discipline-specific departments and organizations (Independently or with the Marketing and Undergraduate Recruitment team)
  • Lead and manage the Faculty’s participation in the Ontario Universities’ Fair; recruiting and training booth workers and volunteers
  • Work with Faculty academic units to develop plans for unit-specific events

Training and Supervision

• Develop and lead Health training for Undergraduate Recruitment Specialists (URS), student volunteers and ambassadors, and others involved in delivering recruitment initiatives
  • Hire, train, and supervise a co-op student in each term
  • Hire, train, and supervise a team of 50+ Health student volunteer ambassadors
  • Ensure that the Faculty’s key value propositions and differentiators are highlighted

• Completion of a post-secondary degree, diploma or certificate required. Completion of an undergraduate Bachelor’s program is preferred
• Background in an Health-related field, or marketing and communications-related field is preferred
• Experience leading and managing special events an asset
• Experience in a student engagement, communications, or public relations role is an asset
• Experience building relationships and performing public relations functions with the public
• Experience with the development and delivery of informational presentations
• Experience working as part of a team in an environment that requires strong time management skills and ability to adapt to a changing environment
• Knowledge of student recruitment practices or experience with the 17–20-year-old market desirable
• Demonstrated ability to act as a spokesperson and representative within various academic and/or public environments
• Ability to provide information to an audience in an engaging, and memorable manner
• Valid driver’s license is an asset, some local off-campus travel may be required

The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is co-ordinated within our Office of Indigenous Relations.

The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion.  As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at hrhelp@uwaterloo.ca  or 519-888-4567, ext. 45935.