Sr. Manager, Innovation & PC Health
City : Toronto, Ontario
Category : Full time
Industry : Marketing
Employer : Shoppers Drug Mart®
Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
The Sr. Manager, Brand Marketing serves as the brand lead for our newest President’s Choice service, PC Health. They develop marketing strategies and plans to drive business goals and oversee a team responsible for seamless execution of programs in partnership with the business team. This role is an exciting opportunity to build digital capabilities and drive a performance marketing mindset.
Partnership: Key brand lead to internal and external stakeholders; collaborates across them to drive best practices, shared learnings, reporting, brand governance and efficiencies
Brand Strategy: Translates business visions and objectives into marketing strategies to build/grow the business aligned to the long-term goals of PC Health
Campaign/Program Strategy: Develops campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign learnings to inform campaign brief; leads clearly defining KPIs and objectives for each campaign
Campaign Planning & Execution: Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) responsible for execution
Innovation: Collaborates with partners such as Loblaw Agency, and Loblaw Media to incorporate leading edge, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best-in-class campaigns
People Leadership: Manages team performance against marketing KPI’s and support development
Annual Planning: Leads the development of annual marketing plans for PC Health
Outcomes & KPIs:
In app engagement
Paid media ROI/ CPA
Campaigns delivered on-time and on-budget
Key Skills & Capabilities:
Translating marketing strategy into execution
Strong knowledge of both traditional and digital marketing practices
Brand strategy & positioning
Developing marketing insights from data & analytics
8+ years of experience
4-5 years in brand manager role, managing marketing campaigns
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.