Social Media & Digital Content Coordinator – Hybr[…]
City : Hamilton
Category : Other
Industry : Education
Employer : McMaster University
Hamilton, ON
Social Media and Digital Content Coordinator
JD #: JD01022
Dept/Unit Specific Description
CanChild Centre for Childhood Disability Research is recognized as one of the leading multidisciplinary childhood disability research groups in the world. Created in 1989, CanChild’s mandate is to “take a leadership role in identifying emerging issues for research, practice, policy and education; conduct high-quality research; effectively transfer knowledge into practice at clinical and health system levels; and provide education for consumers, service providers, policy makers and students.” The Social Media and Digital Content Coordinator will be responsible for development of content and posting on several different social media platforms (both centre wide and some project specific) and other communication outlets used by CanChild (ex., newsletter, website, etc.). The successful individual will be able to create digital content (including, but not limited to, editing of videos, posters, website pages, creation of podcasts/webinars, etc.) and supports the development/maintenance of the CanChild website (including ensuring all materials are accessible).
General Description
Responsible for developing and administering social media and digital content presence; Creates, implements, tracks and monitors the Faculty's online communication strategy. Contributes to the maintenance and development of websites.
Representative Duties & Responsibilities Manage social media campaigns and presence in social networking sites including Facebook, Twitter, LinkedIn and other similar community sites, posting on relevant blogs and seeding content into social applications as needed. Understand the target audience for each social media account, help to develop and post engaging, relevant and timely content in a variety of media including photographs, video that support Faculty, Department and Program goals. Monitor the impact of social media and digital programs, and analyze, review, and report on effectiveness of campaigns in order to make adjustments for maximum results. Monitor social media including trends and applications. Develop and implement appropriate policies and procedures related to social media, online digital presence to complement social media campaigns and the delivery of campus-wide messaging, ensuring that all posts and activity complements the University’s overall strategic plan and stated priorities. Maintain and update the Faculty’s social media guidelines. Design and deliver social media and digital campaigns to achieve outreach goals. Work with faculty and staff to generate online and social media content and reach desired audiences. Educate faculty and staff on the guidelines as well as best practices for social media. Analyze current electronic initiatives and strategies for effectiveness of the programs. Explore new media channels to engage with audiences. Gather web site and digital material from a variety of sources; edits, proofs and posts content. Write and procure from available sources web site and digital content related to news, research, events, recruitment, and activities postings. Ensure that all web site content is uploaded to the site on a timely basis, refreshed and updated. Ensure information and design flow adheres to branding specifications and is conducive to a user friendly find and view pattern. Rework existing web sites, styling and content coding to provide minor alterations. Help to optimize website content for the Faculty, by utilizing search engine optimization best practices and by implementing keyword content strategies. Evaluate all content for its value in search engine optimization according, but not limited to, key word frequency, key word density, and formatting. Convert content, images, and forms into standard compliant HTML coding. Develop new functionality, original designs, elements and code to enhance existing web sites. Plan, schedule, and monitor own work within short time horizons. Maintain records and prepare documentation related to activities including resources such as web pages and databases. Create communication, marketing, and dissemination tools and content for diverse audiences in print and electronic formats. Gather information and help to create presentations for diverse audiences within specified guidelines. Collaborate with program staff to plan, coordinate, and implement various communication projects. Provide recommendations on the future development of communication strategy structure, function, and activity. Communicate with various members of the community to explain the background roles, functions, activities, products, and services of the program. Participate in regular staff meetings and provide specialized communication information. Write a variety of documents such as correspondence, procedure manuals, reports, and minutes. Collect, verify, and input data into a variety of spreadsheets and databases. Update and maintain information on websites. Remain current with frequent changes to software and multi-media mediums.
Supervision Provide direction to others in how to carry out work tasks. Ensure adherence to quality standards and procedures for short-term staff.
Qualifications Bachelor’s Degree in Digital Media, Communications, Marketing or a related field. Requires 3 years of relevant experience
Assets Experience working in the field of childhood disability research Experience with Knowledge Translation strategies and methods Experience using graphic design software (ex., Canva, Adobe Illustrator, Photoshop) and video editing software (Final cut, Adobe Premier) Innovative, creative, flexible, and adaptable Understanding of accessibility (web accessibility, document accessibility, etc.) Ability to work with different stakeholder groups.
Social Media and Digital Content Coordinator
JD #: JD01022
Dept/Unit Specific Description
CanChild Centre for Childhood Disability Research is recognized as one of the leading multidisciplinary childhood disability research groups in the world. Created in 1989, CanChild’s mandate is to “take a leadership role in identifying emerging issues for research, practice, policy and education; conduct high-quality research; effectively transfer knowledge into practice at clinical and health system levels; and provide education for consumers, service providers, policy makers and students.” The Social Media and Digital Content Coordinator will be responsible for development of content and posting on several different social media platforms (both centre wide and some project specific) and other communication outlets used by CanChild (ex., newsletter, website, etc.). The successful individual will be able to create digital content (including, but not limited to, editing of videos, posters, website pages, creation of podcasts/webinars, etc.) and supports the development/maintenance of the CanChild website (including ensuring all materials are accessible).
General Description
Responsible for developing and administering social media and digital content presence; Creates, implements, tracks and monitors the Faculty's online communication strategy. Contributes to the maintenance and development of websites.
Representative Duties & Responsibilities Manage social media campaigns and presence in social networking sites including Facebook, Twitter, LinkedIn and other similar community sites, posting on relevant blogs and seeding content into social applications as needed. Understand the target audience for each social media account, help to develop and post engaging, relevant and timely content in a variety of media including photographs, video that support Faculty, Department and Program goals. Monitor the impact of social media and digital programs, and analyze, review, and report on effectiveness of campaigns in order to make adjustments for maximum results. Monitor social media including trends and applications. Develop and implement appropriate policies and procedures related to social media, online digital presence to complement social media campaigns and the delivery of campus-wide messaging, ensuring that all posts and activity complements the University’s overall strategic plan and stated priorities. Maintain and update the Faculty’s social media guidelines. Design and deliver social media and digital campaigns to achieve outreach goals. Work with faculty and staff to generate online and social media content and reach desired audiences. Educate faculty and staff on the guidelines as well as best practices for social media. Analyze current electronic initiatives and strategies for effectiveness of the programs. Explore new media channels to engage with audiences. Gather web site and digital material from a variety of sources; edits, proofs and posts content. Write and procure from available sources web site and digital content related to news, research, events, recruitment, and activities postings. Ensure that all web site content is uploaded to the site on a timely basis, refreshed and updated. Ensure information and design flow adheres to branding specifications and is conducive to a user friendly find and view pattern. Rework existing web sites, styling and content coding to provide minor alterations. Help to optimize website content for the Faculty, by utilizing search engine optimization best practices and by implementing keyword content strategies. Evaluate all content for its value in search engine optimization according, but not limited to, key word frequency, key word density, and formatting. Convert content, images, and forms into standard compliant HTML coding. Develop new functionality, original designs, elements and code to enhance existing web sites. Plan, schedule, and monitor own work within short time horizons. Maintain records and prepare documentation related to activities including resources such as web pages and databases. Create communication, marketing, and dissemination tools and content for diverse audiences in print and electronic formats. Gather information and help to create presentations for diverse audiences within specified guidelines. Collaborate with program staff to plan, coordinate, and implement various communication projects. Provide recommendations on the future development of communication strategy structure, function, and activity. Communicate with various members of the community to explain the background roles, functions, activities, products, and services of the program. Participate in regular staff meetings and provide specialized communication information. Write a variety of documents such as correspondence, procedure manuals, reports, and minutes. Collect, verify, and input data into a variety of spreadsheets and databases. Update and maintain information on websites. Remain current with frequent changes to software and multi-media mediums.
Supervision Provide direction to others in how to carry out work tasks. Ensure adherence to quality standards and procedures for short-term staff.
Qualifications Bachelor’s Degree in Digital Media, Communications, Marketing or a related field. Requires 3 years of relevant experience
Assets Experience working in the field of childhood disability research Experience with Knowledge Translation strategies and methods Experience using graphic design software (ex., Canva, Adobe Illustrator, Photoshop) and video editing software (Final cut, Adobe Premier) Innovative, creative, flexible, and adaptable Understanding of accessibility (web accessibility, document accessibility, etc.) Ability to work with different stakeholder groups.