City : Ottawa

Category : Regular Full Time

Industry : Education

Employer : University of Ottawa

The University of Ottawa—A crossroads of cultures and ideas

The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English. Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas. We believe in the power of representation, and that increasing the diversity of our faculty and staff supports this objective. Our goal is to provide students with the best possible learning experience, in an environment that reflects the diversity of its people, their ideas, and their identities. 

We are one of Canada’s top 10 research universities—our professors and researchers explore new approaches to today’s challenges. One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe. Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place. Everyone's contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong!
 

Position purpose:
As a key member of the Office of Marketing and Brand Strategy and a close adviser to the Office of Communications and Government Relations and its team, plays a critical, multifaceted role in reputation management for the University and the attainment of uOttawa strategic objectives. Whether it’s through daily monitoring of emerging public issues, proactive management of ongoing issues, management of University social media accounts (including that of the Office of the President), creation of engaging, strategic content or advising senior managers and their teams across the campus, serves as both champion and defender of the University’s reputation. Relying on own judgement, experience and expertise, oversees implementation of strategies, recommends possible solutions while considering their potential consequences, and elicits community engagement on social media.

The position will remain open until filled.

In this role, your responsibilities will include:
•    Public issue oversight: Monitors issues that represent a risk to the University’s reputation and proposes relevant solutions to senior management. Produces data on general feelings about the University as expressed on various platforms. Monitors social media to ensure brand awareness.
•    Consultant services: Provides expert advice to members of the different faculties and services, to guide them in managing their own accounts. Shares social media best practices and trends to ensure that content is of high quality and in compliance with relevant policies and procedures. Monitors performance indicators, identifies opportunities that arise and offers solutions. Offers faculties and services advice, tools or training on social media. Manages stakeholder expectations and works with members of different teams to achieve competing priorities in a dynamic, rapidly evolving environment.
•  Strategic planning: Develops and implements innovative digital communication strategies and marketing campaigns related to University objectives, and works with faculties and key services on implementation. Creates a monthly social media strategy to support and enhance the University’s initiatives and image. Uses social media to amplify key messages and encourage organic content marketing through strategic, creative communication.
•  Client relations management: Serves as main contact person for clients, particularly Communications and Government Relations. Nourishes and strengthens these relationships by providing outstanding service and advice.
• Content design, creation and production: Designs University of Ottawa social media strategy (including for the president’s account) and ensures it is implemented on various platforms (Twitter, LinkedIn, Instagram, Facebook, YouTube, etc.). Plans, creates, publishes and distributes new content daily (text, images, videos) and designs marketing campaigns to advance University strategic objectives and meet University priorities. Oversees content design, drafting and graphics for social media, coordinates and produces graphic layouts (documents, videos, photos, collages, etc.), and creates and programs engaging content on different platforms.  Helps manage communication needs (photo shoots, newsletters, creation of promotional material, videos, etc.). 

What you will bring:
• Bachelor’s degree in communication, public relations, marketing or a related field, or an equivalent combination of education and   work experience
•   Five years’ experience in monitoring and managing public issues, and in implementing and evaluating social media strategies
•    Bilingualism (essential with advanced second official language skills) 
•   Experience in content design and production and in strategic social media community management
• Excellent interpersonal and communication skills
•   Excellent English and French writing skills; ability to adapt style, tone and voice for different content
•   Ability to build partnerships and productive working relationships with a variety of clients
•   Experience in content design and production and in strategic social media community management
•   In-depth knowledge of social media platforms (Twitter, LinkedIn, Instagram, Facebook, TikTok and YouTube), social media management tools (Hootsuite, Falcon, Sprout, etc.) and video and graphic design applications (Adobe Creative Suite, Canva, etc.) Proficiency with performance management and analysis tools (such as Google Analytics or Google Ads)

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa: 

Planning: Organize in time a series of actions or events in order to realise an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.