City : Toronto

Category : Full-time Other

Industry : Marketing And Advertising

Employer : dentsu

The Senior Search Strategist serves as the daily point of client contact responsible for project-related communication and execution related to paid search. Reporting directly to the Account Director, the Senior Search Strategist has a pivotal role to play in coordinating within the paid search team to ensure client deliverables are deployed on time, on budget, and on scope. The Senior Search Strategist also plays a significant role in developing, planning, and presenting paid search plans and reports in alignment with our clients’ business objectives.

• Strategize and manage paid search projects for a portfolio of clients, mentoring the Performance Media Analysts in execution, in alignment with client business goals.
• Communicate elements of briefs to internal teams, and ensure comprehension of the objectives and underlying strategy
• Develop a paid search project plan to react rapidly to new demands and adjust as required
• With direction from the Account Director, provide tactical and strategic recommendations to enhance paid search performance
• Provide administrative support to the Account Director (billing, profitability reports, forecasts, performance reports, setup tasks, manage MPAs, inputting buys, discrepancy clearing, etc.)
• Be a trusted advisor to our clients, partners, and vendors, developing positive relationships that reflect true partnership in achieving the objectives of the client’s business
• Balance the dual expectations of both the client and agency to ensure seamless project delivery and quality
• Use your passion and creativity to help develop intelligent, innovative, and effective paid search ideas and process improvements for your clients
• Contribute your own ideas and opinions on your client’s business, how we work, and our industry; establish a presence in the agency; have a voice in meetings
• Supervise the development of paid search tactics to support the defined strategy and achieve clients’ goals
• Lead by example and work with an attitude of “it’s up to me to make it happen”

• At least 5 years of experience in paid search
• At least 3 years of experience in strategic account management
• Possess superior presentation skills – both in-person and over the phone
• Strong organizational skills across multiple projects and priorities
• Strong ability in project or account management
• Strong analytical skills with expert knowledge of Google Ads and Google Analytics
• Ability to work with multidisciplinary teams
• Proven communication skills, including writing

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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