Senior Marketing Manager, Personal Savings & Investments
City : TORONTO, Ontario, Canada
Category : Marketing | Communications
Industry : Financial/Banking
Employer : RBC
Come Work with Us!
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.
Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.
Job Title
Job Description
The RBC Personal Savings and Investments (PSI) Marketing team is seeking a passionate Senior Marketing Manager to support our digital investing objectives. In this role, you’ll lead the charge to support the momentum and growth objectives for RBC Direct Investing, RBC’s self-directed brokerage platform, and RBC InvestEase, our professionally managed online investment service. You will directly support mission-critical acquisition and engagement strategies, including the launch of exciting new features and capabilities, to position RBC to outperform the competition – today and in the future.
What will you do?
Oversee the development and delivery of strategic frameworks, recommendations, creative briefs and support best-in-class execution across external platforms and internal channels
Lead annual and campaign planning processes, taking an insight-driven approach to prioritize marketing opportunities with largest impact
Fuel integration across multiple stakeholder groups, collectively developing campaign/program strategies and successfully executing on business needs and priorities
Develop robust Go-to-Market Strategies to capitalize on exciting new product, offer and capability launches
Own the narrative around Marketing Objectives and Key Results by creating and presenting marketing results dashboards to the leadership team
Build and execute tactical marketing plans with cross functional teams and external agencies
What do you need to succeed?
Must-have
7+ years of broad marketing expertise across all marketing disciplines, with depth of experience in digital, social, targeted channels
Experience planning, executing, and reporting on marketing programs that deliver ROI-centric results
Creative eye combined with keen attention to detail; willing to be bold and challenge the status quo
Experience working with external agencies to translate strong briefs into breakthrough creative
A growth mindset and a strong track record of insight-led marketing in a culture that values a collaborative approach
Demonstrated experience in developing and socializing marketing strategies, recommendations, and business plans to all levels of the organization
Proven ability to both think strategically and execute with excellence; must be an enthusiastic, well-organized self-starter able to use initiative and adapt to change within a fast-paced environment
Nice-to-have
University degree - undergraduate and/or MBA - in marketing or other related field
Previous experience in a financial institution
Experience supporting the launch of new features and capabilities
Mass marketing experience
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
Leaders who support your development through coaching and managing opportunities
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
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Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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