City : Toronto

Category : Marketing & Communications

Industry : Finance

Employer : KPMG

At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

About KPMG International

KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.

KPMG firms operate in 143 countries and territories with more than 265,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.

KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

The Opportunity

Reporting to the Marketing Director, Global Alliances, the candidate will be a key member of the global KPMG Alliances team focusing primarily on one of our priority global alliances.

Lead the development, management and implementation of effective global marketing campaigns that address the agreed business plan and priorities. This includes development of the necessary marketing plans and assets for our global marketing programs, as well as working with colleagues in sector and functional marketing teams to promote our capabilities and support revenue generation.

• Develop and execute the annual marketing plan for assigned KPMG global alliance(s). On occasion, develop a marketing strategy for a new initiative as determined by leadership throughout the fiscal year.
• Create, implement, and review the adoption and effectiveness of marketing programs to deliver on the objectives set in the strategic marketing plan.
• Manage the marketing program from start to finish including stakeholder engagement, third party deliverables, budget, key performance indicators (KPIs) and timelines.
• Develop and deliver programs to raise the external profile of the assigned KPMG global alliance(s), with a focus on key global and local spokespeople, and across target markets.
• Develop and implement an appropriate mix of activities that highlight KPMG’s expertise; and, develop and implement thought leadership projects based on the key issues where KPMG needs and / or wants to have an opinion that will help shape the development of the market.
• Working closely with Global Alliance Director(s), global and national practice marketers, and the global KPMG Alliances team, as well and Global Internal and External Communications teams to support network engagement and adoption of marketing and communication content.
• Work closely and collaborate with member firms, ensuring they utilize the global campaigns and programs, and best practice is shared across the global organization. #LI-Hybrid

• University degree or college diploma in a related field (ie. marketing or communications)
• A marketing professional with at least seven years of experience (minimum of three years at a management level).
• Experience developing compelling value propositions for services / campaigns and creating integrated issue-based platforms for promoting relationships and generating revenue.
• Demonstrable success in developing and implementing complex (and preferably international)

  multi-platform campaigns with a focus on social media and digital channels.

• Experience in working with content management systems to deliver content marketing programs and create digital demand generation campaigns in the business-to-business field.

• Experience working in professional services firms or similar corporate environment with a strong understanding of how relationship-based selling works within a matrix organization.

• Experience in B2B solution / partnership marketing and/or working for or directly with major technology corporations preferred.

• Ability to travel internationally as required. Flexibility in hours to accommodate varying time zones.

Keys to your success

KPMG individuals Deliver Impact | Seek Growth | Inspire Trust and understand that a diverse workforce enables us to deepen relationships and strengthen our business.

Providing you with the support you need to be at your best

For more information about KPMG in Canada’s Benefits and well-being, click here.

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here.

For general recruitment-related inquiries, please contact the HR Delivery Centre at cafmcdnhrsthotline@kpmg.ca.

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at cafmcdnhrsthotline@kpmg.ca or phone: 416-777-8002 or toll free 1-888-466-4778.