At Cognizant, we are building our ServiceNow business group (SNBG), and our global community sets us apart—an energetic, collaborative and inclusive workplace where everyone can thrive. And with projects at the forefront of innovation, you can build a varied, rewarding career and draw inspiration from dedicated colleagues and leaders. Cognizant is right where you belong.

Role overview

The Senior Manager Marketing & Sales Operations will drive and harmonize the marketing & sales operations departments as well as teams that are closely aligned. The SM supervises, measures, and analyzes the efficiency and effectiveness of marketing initiatives and programs. Analyzes the lead flow and workflow within the marketing department to guarantee the achievement of the department’s goals. Works to deliver key insights and recommendations that optimize the performance of marketing programs /campaigns.

What you’ll do

Work with Marketing and Sales to identify website goals and functionality requirements and how they integrate with Marketing CRM and lead flow process.

Be responsible for the lead to opportunity workflow across platforms and processes, ensuring fields are present on platforms to accurately assemble data and report on vital marketing KPIs.

Supports EVP of Sales on marketing operations and sales enablement projects (i.e., identify, procure and integrate tools with goal of enhanced lead generation and “360 view” of targets and customers – DiscoverOrg/Zoom Info, lead list resources, SF, Zoom, ON24, Salesloft, etc.).

Handle database hygiene and optimization; develop/implement strategy for monitoring and partner with development team to improve gaps in data health and marketing automation performance.

Train inside sales and sales in any new process changes or enablement tools; Document data flows and standard operating procedures to resolve areas of improvement and identify bottlenecks in the customer teams’ processes.

Enable ISR’s, provide marketing approved templates for campaigns and educate them on the tools available to them.

Integrate new products into our marketing/sales tech stack as required and ensure compatibility between systems.

Work with Director of Digital Marketing to create targeted outreach lists by vertical or territory in support of lead generation campaigns.

Drive alignment between marketing and sales on joint metrics and ensure operational support for the sales development team, report performance metrics out of systems.

Ensure successful configuration, implementation, and maintenance of all marketing programs within HubSpot and Salesforce processes, dashboards, and alerting on automated marketing campaigns.

Work with team to launch custom landing pages, lead collection forms, and other content as needed to support marketing campaigns, ensuring complete attribution and source tracking.

Own management and execution of “Regional Events / Sales Territory Marketing” budgeted items including workshops and sales lead gen activities such as virtual / live events, SNUGS and QBR support.

Own and implement the lead to opportunity workflow across platforms and processes Provide clear, complete, and truthful information on their State of health!

Own Marketing programs within HubSpot!

What you bring to the role

• 4+ years of experience in the field
• Project Management skills
• Google Analytics and AdWords
• Trend Analysis
• HubSpot & Salesforce

Working arrangements

For remote roles

We strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a remote position open to qualified applicants in Ontario and/or Nova Scotia, where our hubs are located. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

Note: The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.