Senior Digital Analytics Manager

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Blackberry Logo

City : Mississauga

Category : Software & Systems

Industry : IT

Employer : BlackBerry

Worker Sub-Type:


 Job Description: 

BlackBerry® – the iconic brand you know and trust – is now a market-leading cybersecurity software and services company. 

Today, BlackBerry already secures more than 500M endpoints including 175M cars on the road.  Through independent research, Frost & Sullivan determined that BlackBerry is well-positioned to secure all IoT endpoints, and upwards of 96% of all cyber threats in the current landscape (read the Frost & Sullivan Assessment). BlackBerry is leading the way with a single platform for securing, managing and optimizing how intelligent endpoints are deployed in the enterprise, enabling our customers to stay ahead of the technology curve that will reshape every industry.


Named by Cybersecurity Ventures as 1 of the top 150 companies to watch, our top customers include all the G7 governments, 9 of the top 10 global financial institutions & automotive OEMs, as well as the largest global aerospace, defense, healthcare, and media companies. 

Come join us as we deliver ‘Intelligent Security. Everywhere.’ 

Are you the person we are looking for? 

The Senior Digital Analytics Manager will be responsible for driving improvements to our marketing funnels through digital insights and testing programs. We need a business minded, digital expert with an ability to think strategically, look at the business analytically, obsess about the details and implement improvements with speed.

This role will be located within the Campaign Management team within Digital Marketing, and collaboration, partnership and active stakeholder management is foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth is key.

Key Responsibilities

  • Accountable for using web analytics and data insights to define requirements and plans that deliver increased prospect conversion and engagement.

  • Drive conversion rate optimization and A/B/MVT testing backlog with statistical rigor for our global digital properties. Develop test plans, define success metrics, analyze and transform raw data into actionable insights.

  • Collaborate with our Product, Marketing, Web and Paid Media teams to proactively build and execute an A/B testing pipeline and drive incremental improvements on digital properties via a continuous experimentation approach.

  • Define key metrics and KPIs, through continuous website testing and subsequent user experience improvements.

  • Create compelling data visualizations and business dashboards based on web analytics data from multiple sources. Syndicate insights to stakeholders to help improve customer experience across various touchpoints on our digital properties.

  • Enable data-driven decision making across the business through both quantitative and qualitative insights and analysis.

  • Monitor data quality, proactively correcting discrepancies ensuring accuracy.

  • Work closely with the leadership team to create actionable analytics roadmaps.


Must-Have Attributes :

  • Extensive B2B experience - You have worked 8 years in large scale digital B2B setup, with end-to-end digital analytics responsibility.

  • Minimum 8 years with a BS/BA or 7 years with a MS/MA or PhD degree, i.e. analytics, data sciences, statistics, business, math, etc.

  • Extensive A/B testing experience – You have established and run A/B testing programs in a B2B environment before, with strong experience in testing tools like Adobe Target

  • Demonstrable proficiency in statistics and data science – You possess strong working experience in forecasting and forecasting methods with an understanding of their financial and operational impacts.

  • Extensive experience in blending data from several backend data sources.

  • SalesForce Marketing Platform familiarity – You possess strong working knowledge of Salesforce Marketing Platform and its key capabilities.

  • Ideas driven - You have the capacity to be open to new ideas, ambiguity and comfortable exploring areas where there are no right answers.

Desirable Attributes

  • Data Visualization expert - You can articulate complex data visually, enhancing the value of the insights Adobe Analytics and/or Datorama.

  • Marketing Automation familiarity – You have working knowledge of Salesforce Marketing Cloud, Pardot.


  • Communication - You have developed excellent written and verbal communication skills and use these to influence outcomes with persuasiveness and credibility. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly.

  • Interpersonal and relationship-building skills – You will bring with you a network of relationships, and a track record of excellent internal stakeholder management at all levels, seen as a trusted advisor to team leadership.

  • Global Perspective and Learning Agility – You take a systematic, structured view of situations, while staying focused on the big picture. You have significant experience operating in a global environment, being a team player and are able to demonstrate cultural sensitivity.

  • Results Oriented – You have a track record of achievement, accountability and translating complex strategies into actionable plans leading to desired outcomes.

  • Time Management – You have excellent organizational skills with the ability to manage and balance multiple priorities in a fast-paced, complex business environment, coupled with the aptitude to set priorities, manage deadlines, and make bold data-driven decisions.

  • Judgement and problem-solving skills – You are naturally inquisitive, independent critical thinker, proactive problem-solver and detail-oriented, grounded in sound business judgement.


Job Family Group Name:

Marketing & Communications

Scheduled Weekly Hours:


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