City : See posting on website

Category : Marketing

Industry : Food and Beverage

Employer : Danone Canada

The Senior Brand Manager (SBM) will be responsible for driving growth against one of our Danone brands. This individual will be a key contributor to the brand’s strategic business planning based on a deep understanding of the consumer, customers and market. The Senior Brand Manager will develop marketing plans, lead brand strategy, produce locally relevant communication assets and new product development for the brand partnering with internal and external partners to ensure its success. In collaboration with the Marketing Senior Director, the SBM will build brand value, find innovative ways to create demand, and develop breakthrough activations and innovations

KEY RESPONSIBILITIES

• Develop a deep understanding of the consumer and leverage consumer insights to drive brand strategy, equity platform, communication architecture and innovation roadmap.
• Step up the Brand strategy by fine-tuning Brand positioning, develop Sustainability agenda of the brand
• Create local and cultural relevant communications, engaging activations that will build brand equity and drive long-term growth for the business
• Drive innovation and new product development process including developing a 3 years pipeline of next-generation products that will generate growth
• Collaborate with R&D, Consumer Insights, Manufacturing, Engineering, Sales and Finance to take innovation ideas from concepts to reality
• Lead agency relationships for communication, package design and activation
• Utilize business analytics (share, volume and revenue drivers, competition) to monitor performance of the brand to develop forecasts, propose recommendations and drive business objectives
• Ensure development and coaching of one experienced Assistant Brand Manager.

#LI-NORAM

#LI-HYBRID

THE IDEAL CANDIDATE

• 8-12 years’ experience in brand management for an established CPG company
• Bachelor’s degree required
• A self-starter who is thoughtful, analytical and a strategic thinker
• Robust experience as Senior Brand Manager in Canada.
• Experience on a leading brand in the category is an asset
• Great Business sensitivity with positive achievements on leading brands
• Strong experience in marketing plan development; situation assessment, strategy and tactical plan development, successful communication platform (especially local)
• Experience in cross-functional team management and the ability to navigate uncertainty and complexity
• Strong piloting of financial P&L

Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. From year to year, Danone is recognized as one of Canada’s Top 100 Employers for its forward-thinking work environment and was awarded the Parity Certification Women in Governance for our commitment towards gender equality in the workplace. We have 500+ employees across Canada that are engaged and energized to deliver Danone’s mission: Bringing health through to food to as many people as possible, by working on strong brands such as Activia, Oikos, Danone, Silk, International Delight and many others. Come join our movement for a healthier world: One Planet. One Health BY YOU.  

Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expression or age. Faithful to our values of openness and humanism, all our employees share the commitment to engage one another with dignity and respect. 

Danone Inc. is committed to complying with its obligations under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.  Danone Inc. will make reasonable efforts to provide accommodation throughout its recruitment process, to the point of undue hardship, and will work with applicants requesting accommodation at any stage of this process.  Questions concerning the availability of accommodation in the recruitment process may be forwarded to INFORMATION@danone.com. 

Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position. 

Here are some of the reasons why you should join our team: 

• Named one of Canada’s Top 100 employers for the 4th year in a row! Certified B Corporation®. 

• Vacation & Personal Time Off: Danone’s innovative and flexible vacation policy, lets you take as much paid time off as you need. Summer schedule and no-meeting Friday afternoons. 

• Benefits & Compensation: annual salary review and year-end bonuses at all levels. Core Health plan paid 100% with no waiting period. Flexible credits for health expense reimbursement, wellness account, health spending account or RRSP. Matching group retirement savings plan. Parental leave benefit for primary caregiving parent and second caregiving parent. Employee assistance program and telemedicine service. 

• Work Environment: a flexible hybrid model that lets employees work with their managers to design a work model that best suits their needs. Onsite workplace features (flexible and collaborative working spaces, fresh fruits, yogurts, and plant-based products), onsite gym and fitness classes.  

• Work Atmosphere: casual dress code, concierge services available throughout the year, employee sports teams, social committee, departmental-led events. 

• Training & Skills Development encourages ongoing employee development through a variety of in-house and online training initiatives, mentoring and leadership development programs.  

• Community Involvement: founding partner of Breakfast Club of Canada and has worked alongside the organization for 25 years, helping kids develop their potential by giving them regular access to a nutritious breakfast in a comfortable environment.