City : Head Office / Siège Social

Category : Marketing Programs and Strategy

Industry : Banking

Employer : BDC

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

• Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few   

• In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1

• A hybrid work model that truly balances work and personal life

• Opportunities for learning, training and development, and much more... 

*This role is temporary for 18 months.

POSITION OVERVIEW

We are looking for a data-driven and tech-savvy Email and Automation Advisor to join our Marketing team. The ideal candidate will be responsible for supporting the Marketing Automation team with duties such as email integrations, email campaign setups, system integrations, data management, as well as managing the marketing automation platform. This role requires someone who has good knowledge of marketing automation and email practices and is interested in bringing them to the next level.

CHALLENGES TO BE MET

• Creating and managing email templates, ensuring they are responsive and visually appealing.

• Acting as the subject matter expert in operational data management.

• Supporting the integration of various systems with our marketing automation tools.

• Troubleshooting technical issues related to email delivery, rendering, and tracking.

• Ensuring compliance with email marketing best practices and regulations (e.g., CAN-SPAM).

• Staying current with industry trends and emerging technologies in email marketing and marketing automation.

• Managing marketing automation tools and platforms, ensuring their effective and efficient use.

• Identifying and implementing optimization opportunities within the Marketing Automation and Email team.

WHAT WE ARE LOOKING FOR

• Proven experience in email marketing and/or marketing automation.

• Experience or knowledge of the financial industry, entrepreneurship domain or B2B sector (an asset)

• Experience in coding: HTML, SQL, CSS, JavaScript

• Knowledge of Litmus (an asset)

• Experience working in Kanban or other agile methodologies

• Excellent understanding of the ever-changing marketing automation landscape

• Experience managing multiple details and deadlines in a multitasked, fast-paced environment

• Willingness to multitask and be flexible to take on varied responsibilities

• Excellent interpersonal communication and cross-functional collaboration skills to work effectively with partners, business units and stakeholders to achieve common goals

• Bilingualism (French and English)

*Please note that temporary employees are not eligible for benefits.

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at accessibility@bdc.ca.

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.