REQ-1087 Product Marketing, Lead (Open)
City : Toronto
Category : Full time
Industry : Financial Services
Employer : Interac
Product Marketing, Lead
At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.
Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical virtuosos, and high-performance application developers? We want to hear from you.
The Product Marketing, Lead will be focused on Interac Debit and will collaborate closely with Product Management, Marketing & Communications (MarComm) and Client Service teams to develop high-impact product marketing programs to accelerate use and adoption across Canadian consumer and business audiences. If you are driven by success, excel in cross-functional collaboration and deeply understand product marketing—bonus if fintech related—we would like to meet you.
You’ll be responsible for:
Developing unique and ownable product narratives and competitive messaging.
Defining the annual go-to-market plan and strategy considering product launches and ongoing activities in support of Debit business objectives and transaction targets.
Owning and redefining the value proposition based on new features and benefits to support the marketing strategy.
Understanding customer segments and designing the lifecycle journey for Debit in-market. Integrate these segments with MarComm audience segments to align to campaign and MarComm activities.
Understanding the market, our customers, and the broader ecosystem in which Interac operates.
Analyzing market and transaction data and designing product marketing strategies to lift transaction volume accordingly.
Understanding how to integrate product marketing activity results, including transaction attribution, into overall MarComm measurement plans.
Working with brand and strategy teams to identify market landscape and transaction insights.
Reporting to the Product team on performance marketing KPIs and market trends to influence the product roadmap.
Developing smart, organized, and effective outbound campaigns and programs, including co-marketing programs, by collaborating closely with the product, sales and marketing communications teams.
Collaborating with Partner Marketing teams, and others across Product and Sales to support lower-funnel marketing activities.
Contributing to Agile squads’ goals whenever necessary, as part of Interac’s ways of working.
Intaking the Product roadmap, objectives, and business goals and be the product’s ambassador to the greater MarComm team so that enterprise-level MarComm programming is product-led and serving the needs of the business.
Working with the integrated marketing team to develop 360 MarComm programming, both campaigns and always-on, to achieve product objectives—driving growth and business development—leveraging PESO tactics across all Marcomm channels (internal and external).
Working with the brand team to ensure brand health of products, and overall alignment to brand strategy and guidelines.
Maintaining and managing relationships with external agencies, partners, and vendors.
A Bachelor’s degree in Business, Marketing, or Engineering with marketing experience.
A minimum of 7 to 10 years marketing experience with at least 3 years in product marketing.
Eligibility to work for Interac Corp. in Canada in a full-time capacity.
Hands-on experience in one or more areas: product launches, sales enablement, go-to-market planning, market analysis, competitor analysis, digital marketing, and promotions.
Demonstrated success in working with Communications, Sales, and Product Management.
Experience in performance marketing is an asset.
Strong written and verbal communication skills, comfortable presenting in front of an audience, a natural communicator.
Excellent interpersonal skills and the ability to work cross-functionally with multiple stakeholders.
Aptitude for working with data, insights, and measurement.
Excellent Microsoft Office skills (PowerPoint, Excel, Word).
Proficiency in French is a bonus.
Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:
- 5-year employment verification;
- Canadian criminal record check;
- Education verification;
- Canadian ID cross-check;
- Public safety verification; and
- Credit inquiry
How we work
We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:
Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.
Core Values: They define us. Living them helps us be the best at what we do.
Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.
Education: To ensure you are the best at what you do we invest in you