Public Relations Manager
City : TORONTO
Industry : Materials & Construction
Employer : Stantec
Public Relations Manager - ( 220000SN )
Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 25,000 team members in over 400 locations worldwide are vital to making our Company stronger.
Are you ready to wake up every day feeling inspired, excited about your job, and ready to win? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.
Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.
Reporting to the Director of Public Relations, the Public Relations Manager, Corporate Brand Campaigns works collaboratively to develop public relations campaigns that help differentiate Stantec, bring our brand to life, and effectively position our leaders in targeted media.
Working closely with senior company executives, internal subject matter experts, and key partners in Marketing, Communications, Public Relations, and Investor Relations, the Public Relations Manager will develop public relations campaigns and lead media outreach to amplify Stantec’s achievements, insights, and company milestones, particularly in the areas of sustainability, innovation, and growth—with the goal of amplifying Stantec’s corporate brand with key stakeholders.
Your Key Responsibilities
The Public Relations Manager works collaboratively to develop strategic corporate-level public relations campaigns to flex company milestones, observances, rankings, recognitions, and key announcements related to sustainability, innovation, and corporate growth, across multiple external and internal platforms.
Market Awareness & Competitive Benchmarking
This role is responsible for regularly monitoring and assessing the marketplace and industry landscape to identify critical trends, topics, and developments that are relevant to clients and the communities we serve.
Media Relations & Research
The Public Relations Manager actively fosters and grows relationships with members of business and industry media at the national and international level, as well as in key markets of relevance for the company while maintaining the following areas of focus:
- Sustainability innovations and positioning
- Stantec Innovation Office positioning and milestones
- Growth strategy/acquisitions and investment value proposition
- Senior executive profile enhancement
Working with internal partners and leaders, the Public Relations Manager is responsible for identifying, researching, and developing targeted media materials (e.g., news releases, story pitches, etc.) as well as using database platforms to maintain industry media lists for media outreach. Additionally, the Public Relations Manager proactively contacts media members to communicate pertinent messages while diligently using tools to monitor, measure, and report on the corporate media presence.
Social Media Content Development
In tandem with targeted public relations campaigns, the Public Relations Manager works closely with internal partners and leaders to gather materials and content for use on the company’s various social media platforms and website.
Brand Voice – Copywriting & Editing
Strong storytelling and writing skills are essential for this role. The Public Relations Manager is a champion of the Stantec brand and an expert in implementing Stantec’s brand voice and Styleguide. They also develop dynamic content for both internal and external use.
Counsellor to Leadership
The Public Relations Manager works closely with the leaders at various levels—from senior executives to identified subject matter experts—to identify and sustain focus on top business priorities that drive growth and marketplace presence. The Public Relations Manager spearheads corporate programs and training for social media fluency and media/interview preparedness for targeted leaders.
- Deliver measurement and analysis on the effectiveness of employee and leadership communications programs
- Partner with Public Relations colleagues on crisis communications
- Partner with global communicators to support effective execution of communication programs in locations across the globe
Your Capabilities and Credentials
Demonstrated experience in:
- Media relations
- Professional writing and content generation
- Executive counsel
- Campaign planning and facilitation
- Social media strategy and digital profile building
- Crisis communication fluency
- Detail-oriented and organized, with exceptional prioritization skills
- Ability to effectively balance multiple priorities
- Solid understanding of the media landscape (traditional, social)
- Excellent interviewing, written, and verbal communication skills
- Ability to collaborate effectively in a team environment, as well as to work autonomously
- Familiarity with photography and video preferred
- Ability to quickly establish credibility with multiple audiences and articulate clearly within tight deadlines
- Strategic mindset and strong business acumen
Education and Experience
- Post-secondary degree in Communications, Public Relations, English, Journalism, or Marketing
- 10 years of public relations required experience in an agency or corporate setting—ideally in the professional services consulting space
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
Stantec is a place where the best and brightest come to build on each other's talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.
Primary Location : Canada-Ontario-Toronto
Job : Public Relations Management
Organization : BC-1516 Public Relations-Corporate-Canada
Employee Status : Regular
Job Level : Manager
Travel : No
Schedule : Full-time
Job Posting : Feb 25, 2022, 2:17:43 PM
Req ID: 220000SN
Vaccine Policy: Stantec requires some positions in North America to be fully vaccinated against COVID-19 subject to reasonable accommodation to the extent required by law because of a medical reason or a sincerely held religious belief.
Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans