Programmatic Account Executive
City : Toronto, ON, CA
Category : Media
Industry : Telecommunications
Employer : Rogers
Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.
We’re looking for an Account Executive to join the Programmatic Solutions team at Rogers Sports & Media. The select candidate will be responsible for leading programmatic sales for top national advertisers and agencies in Canada. Leveraging the power of premium sports, news and entertainment streaming TV brands including Sportsnet Now, Citytv and Tubi, in addition to the full extent of the RSM premium digital offering, you will be managing a portfolio comprised of some of the most in demand inventory in Canada. You will also work with one of the most comprehensive data sets in Canada (R.E.D.) to provide our advertising partners with the marketing outcomes they seek.
As a Programmatic Solutions Account Executive, you will also be responsible for working cross collaboratively within the RSM revenue sales team, serving as the programmatic subject matter expert. You will be joining a team of fun, dynamic and innovative market leaders at the forefront of advanced advertising. In doing so, you will grow your own skillset and knowledge in the space of data, addressability and automation.
What you will be doing:
Actively promote and sell the portfolio of RSM ad products including Streaming TV Video/Connected TV (Tubi, Disney+, Sportsnet+, Citytv, FX), Audio/Podcasts (Rogers Radio, Frequency Podcast network, 32 Thoughts) and more.
Manage and optimize programmatic sales activity of a defined agency or client territory (primarily National clients)
Strategically build and sell through multi-tactic, multi-platform ad campaigns
Work alongside the Advanced Advertising team to leverage R.E.D. (Rogers Enabled Data) as part of campaign design and measurement.
Leverage your programmatic technical knowledge to create best practices for sales, activation, troubleshooting and reporting
Act as a programmatic subject matter expert in the RSM landscape, attending client meetings, agency business reviews, industry events + more
Responsible for monitoring programmatic client business within designated territory, identifying new revenue opportunities, and staying abreast of programmatic industry trends as it pertains to industry/agency clients
Support on the execution of programmatic set up for clients (including all transaction types)
Collaborate with relevant internal teams on sales opportunities, ad product and go-to-market strategy to develop best practices and process improvement on sales and execution to achieve excellence in client service
Monitor, track and report on digital sales and activity against monthly/quarterly targets, including revenue forecasting
Generate business plans to define strategies and revenue generating tactics.
Thought leadership – immersing yourself in the evolving space of Programmatic, Advanced Advertising across the Canadian, and Global industry
What you have:
Demonstrated success in achieving/exceeding sales quotas and growing share of spend from accounts
Strong technical knowledge in the space of programmatic, ad tech, and data
Can confidently communicate, present and influence effectively at all levels of an organization.
Ability to translate complex technology/technological process into practical business outcomes
Over 3 years digital media sales experience, programmatic preference
Knowledge of various programmatic technologies (DSP/SSP platforms, namely Magnite, Google ADX, IX, Amazon)
Excellent oral and written communication skills
Ability to work effectively under pressure in a fast-paced environment
Must have strong listening, questioning, negotiation, and presentation skills.
Strong Computer Skills including technical competence with MS Office.
What you can expect in return:
A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
A manager who deeply cares about your development and long-term career at Rogers
A team that trusts and wants to win together
Smart and accomplished colleagues who are focused on both the “what” and the “how”
Flexibility for a hybrid office and work from home model
Schedule: Full time
Length of Contract: No Selection
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Sales & Media
Requisition ID: 279441
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.
Successful candidates will be required to complete a background check as part of the hiring process.
Posting Notes: Rogers Sports & Media