
Optical Portfolio Marketing
City : Ottawa, Ontario, Canada
Category : Marketing & Communications
Industry : Telecommunications
Employer : Ciena
Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.
Why Ciena:
- We are big proponents of life-work integration and provide the flexibility and tools to make it a reality with remote work and potentially, part-time work.
- We believe an inclusive, diverse and barrier-free work environment makes for empowered and committed employees.
- We recognize the importance of well-being and offer programs and benefits to support and sustain the mental and physical health of our employees and their families and also offer a variety of paid family leave programs.
- We are committed to employee development, offering tuition reimbursement and a variety of in-house learning and mentorship opportunities.
- We know that financial security is important. We offer competitive salaries and incentive programs, RSU’s (job level specific) and an employee share option purchase program.
- We realize time away to recharge is non-negotiable. We offer unlimited paid time off!
- Great work deserves recognition. We have a robust recognition program, with ongoing and enhanced awards for exemplary performance.
What Are We Looking For?
A self-motivating and proactive individual that will be responsible for supporting portfolio marketing in Ciena's industry leading coherent optical portfolio. Activities include developing internal and external-facing assets, supporting sales enablement initiatives and reinforcing Ciena leadership through thought leadership materials. This individual will work as an advocate for Ciena's coherent modem offerings externally with Ciena partners as well as internally within Ciena. Requires strong liaison with Product Line Management, R&D, and the Marketing organization.
- Support the development and implementation of go-to-market initiatives to help grow market share globally for coherent optical products
- Support the marketing strategy with event marketing and lead generation programs
- Use market, customer and competitive input to develop appropriate positioning for Ciena’s coherent portfolio
- Create compelling digital and other marketing content targeted and written to the right audiences to create demand for Ciena offerings
- Demonstrate expertise in coherent transceivers and optical networking solutions
- You will be collaborating with Product Line Management and Marketing teams to ensure alignment of go-to-market strategies with both business and corporate objectives. You will also be interfacing regularly with R&D organization to ensure accuracy of marketing content and materials.
Requirements:
- Strong understanding of customer requirements in the optical market, and coherent solutions in particular
- Proven track record of working in a team-oriented environment while leveraging remote resources
- Proven track record of presentation, interpersonal, and communications skills (internal/external)
- Proven track record of excellent writing skills for creating/editing meaningful content for specific audiences of buyers and industry influencers (ex. blogs, white papers, presentations, success stories, case studies…)
- Strong organizational skills and ability to execute and drive deliverables and initiatives to closure
- Flexible individual capable of handling multiple tasks with minimal supervision.
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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.
If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.