City : Hamilton

Category : Other

Industry : Education

Employer : McMaster University

Unit Description: 

This role provides strategic marketing advisement across the DeGroote School of Business that will support the marketing team's goal of building relationships and shaping perceptions with key external and internal stakeholders.

The DeGroote School of Business (DSB) has developed a reputation for innovative programs, and teaching and research excellence. DSB offers undergraduate, professional and research-focused graduate programs across two campuses (Hamilton and Burlington) to more than 4,000 students and includes several interdisciplinary programs.

DeGroote’s strategic plan prioritizes McMaster’s five strategic pillars of Inclusive Excellence, Teaching and Learning, Research Excellence, Community Engagement and Operational Excellence. The Faculty has placed a priority on fostering inclusive excellence in everything we do, across our community of stakeholders.

Job Summary: 

Responsible for developing, implementing, and evaluating effective marketing program strategies designed to promote the programs, services, events, and workshops provided by the department

Purpose and Key Functions:

• Develop annual marketing strategies in consultation with others.
• Develop, manage, and evaluate the visual identity and branding for the department through the use of effective marketing strategies.
• Ensure marketing initiatives are communicated and understood by others and that they are in compliance with the University’s branding policy and other relevant procedures and guidelines.
• Develop guidelines and policies to ensure the consistency of messaging and standards as it relates to the marketing strategy.
• Design, prepare, and distribute online and print collateral.
• Develop and conduct surveys and facilitate focus groups to evaluate the effectiveness of implemented marketing strategies.
• Develop strong working relationships with key contacts and stakeholders within the internal and external community for the purpose of promoting the activities and programs of the department.
• Make recommendations on the schedule of activities and events for purposes of effective and integrated promotion.
• Make recommendations pertaining to the appropriate level of use for marketing strategies and initiatives
• Write business plans which include the development of strategic plans and objectives.
• Provide input into the development of the department website.
• Coordinate, review, and edit all web content to ensure the quality of content.
• Coordinate and manage all marketing and promotional initiatives including, but not limited to, all print material, website, social media and public media presence.
• Establish work priorities and schedule the necessary resources for plan implementations.
• Establish and maintain high quality professional standards for all related output from the department.
• Develop and monitor the marketing budget.
• Provide recommendations on the financial and staff resources required to support the implementation of marketing plans.
• Respond to inquiries and provide advice to others regarding marketing, social media and print publications.
• Develop and deliver presentations to promote programs and activities.
• Provide support in the recruitment, retention, and engagement strategy for casual staff.
• Liaise with media, advertising and professional print and web designers.
• Respond to media inquiries through various mediums.
• Participate on committees related to marketing and branding within the organization.
• Research best practices and effective marketing and outreach trends.

Supervision: 

Ongoing responsibility for supervising up to 9 casual employees at any one time.