City : Toronto, ON

Category : Full time, Marketing Group

Industry : Retail Goods

Employer : Canadian Tire

What you’ll do

Reporting to the Marketing Manager, Tested, the Marketing Specialist will assist in the program operations and execution of marketing plans for our Tested Quality Marketing Program.  The Tested program is a unique proprietary Quality Assurance program where Canadian Tire puts thousands of products directly into the hands of Canadians and asks for honest reviews – both positive and negative – based on real-life use. Products that earn 4 stars and above are then badged with Tested and included in marketing campaigns and badged in our owned channels to make identifying quality products easy for our customers.   

We are looking for a Marketing Specialist that is both creative and analytical, with a passion for building branded programs (operations and marketing strategy) and connecting with consumers across a complex omni-channel communication ecosystem (marketing campaign).  This individual will build connections within the organization, working collaboratively with a diverse range of internal stakeholders and external partners to not only advance the TESTED program to help drive the overall quality mandate at Canadian Tire but also support other Tier 1 MarComm initiatives.  

• Help in overseeing the day-to day operations of the TESTED program including survey development and approvals, translation, programming, results analysis and distributions

• Manage Critical relationships with our Tester Panel of customers across Canada and internal teams through the Tested by Canadians Mailbox

• Assist in sharing scheduled TESTED program and marketing updates to cross-functional teams

• Contribute to annual marketing plans and programs in support of business and marketing objectives

• Gather inputs to support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarComm campaigns

• Assist with the development and execution of integrated marketing plans including always on owned channel integration (flyer, email, website, ratings & reviews, POP), digital and traditional advertising

• Provide administrative support and oversee budget tracking and project timeline

What you bring

• University graduate, education in Marketing or a related field

• Minimum of 2 years of related marketing experience on either the client or agency side

• Exposure to marketing principles and some Digital, Broadcast, Radio, Print, Social and/or Mobile production; website or eCommerce experience a benefit (ratings and reviews)

• Attention to detail, strong project management, analytical and problem-solving skills

• Adaptable; excited about the opportunity to work in an environment of change and fast pace

• Highly motivated self-starter, who can think creatively and has the ability to analyze and prioritize to meet business needs

• Superior influencing and interpersonal skills, demonstrated ability to interact collaboratively with other team members  

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.