Marketing Manager, Brand Commercialization

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City : Montreal

Category : Marketing

Industry : Retail

Employer : ALDO Group[:fr]Groupe ALDO

Job Title: Marketing Manager, Brand Commercialization
Department: Call It Spring
Job Overview and Responsibilities

The Marketing Manager, Brand commercialization will lead commercialization efforts for the Call It Spring brand. The candidate will play a pivotal role in growing store traffic and conversion while portraying and driving the brand by leading the team responsible for the development, production & optimization of Call It Spring in-store brand activations. The Marketing Manager will support the definition of the brand calendar, promotional strategy, manage the execution and the analysis of stores and promotion performance. The person will also play a key role within cross-functional initiatives collaborating with the e-Commerce team. The Marketing Manager will report to the Director of eCommerce & Brand Commercialization.
Define the commercialization strategy and plan
- Collaborate with Call It Spring teams to build commercialization strategy
- Drive testing, reporting and performance analysis of brand activations, promotion performance as well as industry trends; develop recommendations accordingly (e.g., traffic drivers, promotional strategy and timing)
- Lead compilation of detailed project post mortems, reviewing key learning and process gaps
- Maintain thorough understanding of industry trends and competition in brick-and-mortar marketing
- Analyze existing processes and define best practices for future improvements
- Manage departmental budget & invoices
Develop and manage store activations to maximize traffic and conversion
- Define and manage store marketing calendar
- Develop & oversee execution of brand activations strategies based on brand stories, promotions & events
- Oversee copy and content to ensure tone of voice is in line with brand and product guidelines (artwork)
- Oversee all material print productions (in-store signage, GWP, etc.) & store communications
- Manage and optimize the brick-and-mortar locations, including campaign refreshes and Sales & Operations
- Collaborate with the Visual Merchandising & Buying team to define product commercialization strategies based on regional segmentation
- Collaborate with Real Estate & Store Planning for store openings & renovations
- Partner with Omnichannel & Brand team to optimize the cross-channel consumer journey
- Work closely with Brand team to build content that will support Brand initiatives
Manage, develop and grow a high performance team
- Infuse team with analytical mindset
- Act as a mentor and coach to Brand Commercialization team
Job Requirements

- Bachelor’s degree in commerce or administration with a specialization in marketing
- Over 5 years of experience in a professional environment, including more than 2 years in leadership roles and managing retail brand activations within brick-and-mortar environment
- Proven leadership capabilities and strong analytical skills
- Strong communication skills in English and French, both written and oral
- Excellent interpersonal skills and demonstrated ability to work effectively with cross functional teams
- Flexible and able to work with tight deadlines in a fast-paced environment
- Extremely organized & detail-oriented
- Autonomous, proactive, with the ability to take initiative
- Very strong Excel and PowerPoint skills


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