Marketing and Digital Specialist
City : Burnaby
Category : Other
Industry : Education
Employer : British Columbia Institute of Technology (BCIT)
The work of this position impacts the Institute brand and reputation, student recruitment and retention, industry outreach, revenue generation, and operational processes. The Digital Specialist is a key contributor to the Institute’s crisis communications plan and implementation. The Specialist works closely with a varied customer portfolio in the BCIT community (including Schools, Student Services, and Administrative areas) in relation to the development and execution of highly targeted and innovative marketing communications plans, the pursuit of recruitment targets, and leveraging CRM and data to create customized digital solutions. The Specialist will develop and execute on integrated marketing plans and products that include any combination of advertising, collateral, event coordination, communications and media releases, digital and social media, referral programs and customized lists, U/X, and other tactics.
Responsible for their assigned portfolio, the Specialist implements stellar account and project management practices for a diverse range of clients and detailed projects, providing recommendations and solutions, driving projects from start to finish, building positive and collaborative relationships as the key liaison between Marketing and Communications (Marcom) and BCIT’s various schools and departments.
To express interest in this opportunity, please apply via our recruitment partner, Smart, Savvy + Associates at: https://smartsavvy.applytojob.com/apply/dmCLww8EOF/Marketing-And-Digital-Strategist