Manager, Product Marketing – Walmart Connect Canada
City : Mississauga
Category : Regular/Permanent Marketing
Industry : Retail
Employer : Walmart Canada
Position Summary...
Walmart Connect creates meaningful connections between brands and customers through powerful and measurable advertising experiences. We deliver business impact for advertisers by leveraging Walmart’s unparalleled in-store and online data, vast reach, and closed-loop measurement capabilities.We are seeking a Product Marketing Manager – Sponsored Search to define and drive the positioning, narrative, go-to-market strategy, and adoption of our Sponsored Search advertising solution. This role will partner cross-functionally to ensure successful launches, strong advertiser adoption, and clear articulation of the value Sponsored Search delivers within Walmart Connect’s retail media ecosystem.
What you'll do...
Go-to-Market
- Lead the planning and execution of go-to-market (GTM) strategies for Sponsored Search products and enhancements — from positioning and messaging to launch activation and adoption tracking.
- Develop product narratives that communicate how Sponsored Search drives brand visibility, conversion, and measurable business results.
- Collaborate with cross-functional teams to align on GTM priorities, launch readiness, and success metrics.
Positioning, Narrative & Messaging
- Create differentiated positioning and messaging frameworks for Sponsored Search within the broader retail media landscape.
- Translate complex technical capabilities into compelling stories that resonate with advertisers and internal business stakeholders.
- Own the product positioning and messaging, ensuring Sales, Account Management, and other key partners are educated, equipped, and confident in communicating the value and use cases of Sponsored Search.
Adoption & Enablement
- Partner with Sales, Account Management, and Marketing to deliver product training, pitch materials, and content that drive adoption and revenue growth.
- Define and measure adoption KPIs; collaborate with Measurement and Insights to identify opportunities and share learnings that enhance performance.
- Develop case studies and success stories that highlight advertiser outcomes and the value of Sponsored Search.
Market & Competitive Insights
- Conduct ongoing market and competitive analysis to inform product positioning and go-to-market strategy.
- Gather feedback from advertisers and internal partners to refine messaging and inform future enhancements.
- Provide actionable insights that help strengthen Sponsored Search’s differentiation and value proposition.
Cross-Functional Collaboration
- Collaborate closely with Product, Sales, Account Management, Marketing, and Measurement and Insights teams to ensure alignment and cohesive execution across the product lifecycle.
- Support leadership alignment through data-driven insights, strategic recommendations, and clear communication.
- Serve as an advocate for the advertiser perspective, ensuring GTM strategies address customer needs and business goals.
Preferred Qualifications
- 3–5+ years of experience in product marketing, go-to-market strategy, or advertising/retail media marketing — ideally with experience in search advertising.
- Demonstrated success launching and driving adoption of digital advertising solutions.
- Strong communicator and storyteller with the ability to translate technical features into clear business value.
- Proven collaborator with experience influencing cross-functional teams and leadership.
- Analytical mindset with the ability to use performance metrics (CTR, CPC, ROAS, etc.) to inform strategy.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age – 18 or olderPreferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada