• Partner Resources
  • Log Out
En
  • French
Skip to content
Pride At Work Canada
  • About
    • About
      • Staff
      • Board
      • Careers
      • Annual Report
    • Network
      • Proud Partners
      • Community Partners
    • Get Involved
      • Become a Proud Partner
      • Become a Community Partner
      • Volunteer
  • Programs
    • Learning
      • E-Learning
      • Resources
      • Webinars
    • Benchmarking
      • Workplace Audit
    • Leadership
      • FLOURISH
      • THRIVE
    • Networking
      • Ambassador Program
      • Communauté BRAINDATE Community
      • Matrices
      • Rendez-Vous
  • Events
  • Job Board
  • Blog
  • Podcast
  • Contact
  • Partner Resources
  • Log Out
Pride At Work Canada
En
  • French

Manager, Events and Engagement

Home / Manager, Events and Engagement

Return to List


City : Waterloo, ON

Category : Permanent

Industry : Education

Employer : University of Waterloo

Overview:

In partnership with the Associate Director, Marketing and Digital Sales, the Manager, Events and Engagement will develop and manage WatSPEED’s stakeholder engagement strategy and will provide leadership and set best practices for engagement initiatives across the WatSPEED team. The role covers a broad set of responsibilities requiring expertise in events and strategic communication for the purposes of lead generation and business development. The incumbent is a strategic thinker and a storyteller, responsible for extending both WatSPEED’s and the University’s brand and reputation in learning- integrated work.

 

This role will help cultivate ongoing relationships with C-suite and senior-level executives, partners, industry, faculty, and potential clients. The Manager will organize and manage high-caliber events for both internal and external audiences to promote the public profile and reputation of WatSPEED, increase campus and community stakeholder engagement, and encourage positive industry and community relations. Events include executive roundtables and retreats, industry events, conferences, tradeshows, and community outreach (i.e., public lectures).

 

The Manager will also lead a cross-functional team of marketing and communication professionals to help establish and maintain a positive team culture and enhance performance through strategic activities like team meetings and other special events

Responsibilities:

Engagement and outreach strategy and communications

  • Working closely with the Associate Director, Marketing and Digital Sales and the Managing Director, Client Partnerships, the Manager will develop an annual events and engagement strategy. This strategy will focus on cultivating strong long-term relationships, considering how to best reach audiences that are integral to WatSPEED’s growth. Leveraging both in-person and virtual events, as well as WatSPEED’s communication channels, initiatives will range from big-picture, reputation-driving events to strategic participation at industry tradeshows
  • The Manager will develop strategic event and communication plans with defined objectives, milestones, and targets and ensure their successful execution. This will include determining positioning and developing messaging to maximize industry engagement
  • A key part of this role will center on collaboration and relationship building, working closely with the client partnerships and business development teams to identify and leverage opportunities. The Manager will work with campus partners (such as University Relations, Government Relations, Alumni, Co-operative and Experiential Education, and faculties) to build our brand and elevate our profile by promoting a cohesive and consistent voice for both WatSPEED and the University
  • Engaging with WatSPEED’s unique audiences will require crafting tailored messaging and creating all related communications. The Manager will drive event-based social media content development and sharing through smart, strategic, timely posts and responses. The Manager will develop and maintain an events and engagement calendar to proactively plan for and manage events and thought leadership content and increase collaboration among official University feeds

Executive education programming

  • With the Senior Advisor, Executive Development and the Associate Director, Marketing and Digital Sales, the Manager will create and implement an integrated executive education events strategy that aligns with and supports WatSPEED's objectives. This role will be instrumental in planning and managing all coordination for high-end executive education engagement events, requiring a keen sense of high-profile audience expectations and the ability to balance a limited budget with a high-touch client experience. The Manager will build and maintain influencer relationships and manage external partnerships to help amplify WatSPEED’s reach and reputation

Events leadership (and logistics)

  • This role will lead cross-functional integrated teams to manage events designed for CEOs, C-suite professionals, and senior-level industry and government officials. In consultation with the business development team, the Manager will manage the end-to-end event process, from inception to post- event evaluations and follow-up
  • As part of this process, the Manager will serve as the point person for vendors and partners, develop and prepare communications and presentation materials, and prepare and coach senior leadership for their participation at events
  • As the primary events resource for WatSPEED, the Manager will need to stay current with, champion, and support the use the latest industry best practices

Team culture and internal events

  • The Manager will be responsible for strategy, planning, and coordination for internal WatSPEED team events, including Town Hall meetings, virtual team meetings, and team celebration
Qualifications:
  • Completion of a Bachelor’s degree in marketing, public relations, or communications-related field, or equivalent education and experience
  • Demonstrated expertise in the development, planning, and implementation of business strategies and plans, including managing and monitoring associated budgets
  • Proven expertise in relationship management/partnership building, using a collaborative, flexible approach
  • Experience working with VIP audiences, including government and business leaders
  • Seven years+ of event management experience with a proven track record of achievement and success in managing and promoting complex, high-profile, high-risk events
  • Disciplined approach to planning and project execution with exceptional attention to accuracy and detail
  • Experience leading an integrated team for the execution of high-impact events
  • Exceptional written, verbal, and interpersonal communication skills
  • Expertise in strategic storytelling, marketing, and brand management
  • Strong organizational and time management skills, with the ability to prioritize and lead multiple concurrent projects
  • Ability to think and act strategically, creatively, and dynamically in a high-pressure work environment
  • Must be composed, organized, and an accomplished problem-solver
  • Excellent critical thinking and analytical skills, with demonstrated independent judgment and decision-making ability
  • Customer service orientation: diplomacy, a service mindset, and a team approach to working with colleagues and partners
  • Ability to manage confidential and sensitive materials and situations with the utmost discretion
  • Occasional travel; regular working hours with some evening/weekend work
Equity Statement:

The University of Waterloo is committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. The University of Waterloo is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River.

 

The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion.  As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

 

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

 

The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at hrhelp@uwaterloo.ca  or 519-888-4567, ext. 45935.

Return to List

Subscribe to our newsletter:

Privacy Policy

PRIDE AT WORK CANADA/FIERTÉ AU TRAVAIL CANADA

© Pride at Work Canada 2022