Manager, Digital Messaging
City : TORONTO, Ontario, Canada
Category : Marketing | Communications
Industry : Financial/Banking
Employer : RBC
Come Work with Us!
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.
Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.
Job Title
Job Description
What is the opportunity?
In this role, you will be responsibility for managing the end to end processes of digital messaging campaign development which include requirement gathering, quality assurance testing and the deployment of email and adserve campaigns in support of RBC’s integrated marketing calendar. You will be responsible for being a subject matter expert on email marketing best practices and has proven project management skills.
What will you do?
- Coordination of the end-to-end campaign production process ensuring that deadlines are met and email/adserve messages are deployed to market error-free
- Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
- Be a subject matter expert on channel best practices including optimization tactics and expert knowledge of CASL & CAN-SPAM regulations.
- Reporting and analysis/evaluation of email campaign results through Google AnalyticsÂ
- Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply/roll out new technologies as they emerge
What do you need to succeed?
Must have:
- 3+ years of email marketing experience preferably in the financial or retail industry
- Minimum 2 years’ experience using Salesforce Marketing Cloud, developing both simple and complex journeys via Journey Builder
- Knowledge of Salesforce Sales Cloud preferred
- Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
- Exceptional attention to detail, and ability to prioritize while under pressure
- Excellent knowledge of email campaign performance metrics
- Strong communication and presentation skills (written and verbal)
- Knowledge of email privacy laws, CASL and CAN-SPAM
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Summary
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Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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