Manager, Credit Card Engagement

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City : Toronto

Category : Banking

Industry : Banking

Employer : Scotiabank





Requisition ID: 52291


Join the Global Community of Scotiabankers to help customers become better off.


The Manager, Cardholder Engagement role is to support the Senior manager to develop and lead the engagement campaigns that will drive card spend and profitable balance growth. The Manager will support the optimization of credit card engagement strategy, focused marketing dollars and channels to meet performance targets, and maximize investments. Working in collaboration with internal departments, the Manager will oversee tracking of  the annual engagement marketing performance, down to the individual product level.


  1. Support Sr. Manager  with the implementation of the overall engagement strategy
    1. Support setting monthly engagement targets, down to the individual product level
    2. Implement detailed execution strategies that align to the campaign goals
      1. Engage key stakeholders required for execution
      2. Submit analysis request for sizing and post campaign learnings
      3. Create action plan to execute the agreed strategies and changes
      4. Oversee execution through various channels
      5. Work with Legal to obtain approval for all customer facing creative


  1. Understand the ROI of the campaigns and adjust annual plan as required, to course correct throughout the year. Lead a large cross functional team to develop and execute campaigns.
    1. Support  SM by leading monthly performance meeting with Risk, Analytics, NBA and Direct Marketing to share campaign results and upcoming initiative/course correct base on results.


Help to implement ad hoc campaign  to stimulate spend and balance for credit card portfolio

  1. Manage the campaign results tracking of continuous test-and-learn programs for engagement, in collaboration with Business Analytics
  1. Support campaign execution for all engagement marketing activities aimed at stimulating spend/balance among existing customers and bringing Scotia cards to top-of-wallet
    1. Facilitate the campaign process to ensure campaigns meet targets for delivery
      1. Coordinate transfer of required information, documents and files
      2. Create and manage milestones for execution of marketing activities
      3. Troubleshoot issues where necessary
    2. Lead and support the execution of customer communication materials for engagement
      1. Coordinate the creation of marketing, compliance, disclosure, and fulfillment materials
      2. Optimize suitability of distribution channel (direct mail, branches, intercept, etc.)
      3. Manage communications selection for accuracy, effectiveness, and adherence to legal/compliance guidelines
  2. Lead and support the creation of engagement campaign reporting
    1. Oversee post-analysis on all campaigns with NBA, Finance, and Analytics
    2. Develop recommendations for improvements and enhanced efficiencies for future campaigns
  3. Implement the following campaigns designed to grow customer spend and balances:
    1. Companion
    2.  Supplemmentary cardCredit Limit Increases
    3. Balance Transfer (TLP & ALP)

Additional adhoc projects


  • Post-secondary education (marketing/business administration preferred)
  • 3+ years of marketing experience, ideally in card engagement
  • Experience in multi-channel work environments
  • Ability to integrate multiple information feeds related to marketing, channels and customer into coordinated execution plans
  • Strong strategic thinking and results focus skills
  • Proficient in Excel, ability to pull report from portal, extra data and build graph
  • Ability to build Power point presentation
  • Strong project management and communication skills


  • Average spend
  • Average balance
  • Credit Limit increase response rates
  • Balance Transfer response rates

Location(s):  Canada : Ontario : Toronto 

As Canada's international bank, we are a leader when it comes to inclusion. Scotiabankers hail from over 120 countries, speak more than 100 languages and serve over 23 million customers globally. As a highly diverse company, we know that an inclusive environment for employees and customers helps everyone achieve their best. We value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly.  If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide a positive recruitment experience.

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