Manager, CBM Strategy (Freedom Mobile)

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City : Calgary, Toronto, Vancouver

Category : Full-time

Industry : Telecommunications

Employer : Shaw

A little about us

At Shaw, we’re proud to be leaders in a movement that brings Canadians the connectivity they need to fuel their lives. We’re making bold moves to connect Canadians and we’re always on the lookout for go-getters that are committed to disrupting the status quo. Does that sound like you? We’d love to meet you.

The role

As Manager, CBM Strategy you will be responsible for identifying and prioritizing revenue (MRR) growth opportunities for the existing customer base. You will be accountable for developing all aspects of the up-sell / cross-sell program to the existing customer base, including the segmentation, offer, and go-to-market strategies across all channels. You will work closely with our Data, Analytics, and Insights Teams to identify opportunities and create up-sell/cross-sell segmentation strategies. You will partner with our Product, Pricing & Packaging, and Finance teams to develop upsell/cross-sell programs that are in line with our Consumer goals and targets. Lastly, you will partner with the Customer Base Marketing team to plan the execution of your strategies through a variety of digital and traditional marketing channels to drive maximum results. Success will be measured through revenue growth/preservation, product intensity, and improved customer experience.

A typical day

This role operates in a fast-paced environment and requires collaboration across multiple teams. Day-to-day is a combination of monitoring and interpreting results, developing strategies to improve outcomes, and communicating and managing those strategies across multiple stakeholders. Key partners are located nationally (Toronto, Calgary, Vancouver) and collaboration will mostly be achieved virtually.

Your skills/experience


• You are comfortable navigating through data to uncover customer/business insights to share with stakeholders as well as to formulate actionable recommendations and decisions.
• You communicate clearly and succinctly. You share business context and strategy on an ongoing basis, ensuring stakeholders are continually informed of relevant updates and results.
• You demonstrate business acumen, initiative, and flexibility in order to drive established goals and objectives.
• You develop strong relationships with partners at all levels of the organization – you are someone who can advise and shape the strategy by influencing.
• You hold a Bachelor’s Degree (Marketing, Commerce, Finance, or Statistics ideal).
• You have 5+ years experience in product, pricing, and/or marketing in the telecommunications sector.

Other details


• This role is not location-specific.
• Applicants will be hired in any Shaw location and will not be required to relocate for this role.
• Is travel required? No

This position requires the successful completion of a criminal and credit background check.

Shaw Communications, through its third-party vendor, collects and stores information applicable to the candidate profile you create when you submit the information asked for below. The use and disclosure of the collected information is for the sole purpose of job search and placement activities for Shaw Communications. The information is subject to Personal Information Protection and Electronic Documents Act. The information will be retained and when disposed of, it is done so in a secure manner. Your profile will become inactive and moved to the archive if you do not access your profile for a period of 1 year.

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