City : St. Jacobs, Ontario, Canada

Category : Marketing

Industry : Retail

Employer : Home Hardware

• Develop and lead all in-store marketing and cross-partner promotions. Responsible for the planning and end-to-end execution of promotions, campaigns and contests while fostering strong relationships for continued cross-promotional opportunities.
• Lead the development of all in-store marketing materials and oversee messaging included in Dealer Communication & Training Materials, as well as oversight of Connect Content.
• Lead the loyalty department’s collaboration with key cross functional stakeholders in IT, Operations, Communications, eCommerce, email, and other groups across HHSL ensuring the Loyalty team is providing the required input and decisions to develop and execute loyalty program strategies. Including day-to-day support of Home’s strategic and agency partners.
• Conduct competitor and marketplace analysis to understand the loyalty & CRM landscape in Canada, bringing best practices and opportunities to our programs.
• Responsible for CRM program partnerships and monetization opportunities to support offer development and coordinate with other stakeholders to identify new ideas to enhance the program.
• Support the development and delivery of overall Loyalty program objectives and KPIs. This includes executing with excellence and meeting Loyalty program and Marketing objectives, while increasing Loyalty member spend, frequency, recency, and overall engagement.
• Support the day-to-day loyalty partnerships to ensure all campaigns, reviews and programs are operating as scheduled, including the support of post-mortem reporting, and sharing results internally.
• Collaborate with Manager, Loyalty & CRM and partners on annual planning, cross-promotional opportunities and supporting day-to-day relationships.

• Bachelor’s Degree in Business or Marketing is preferred.
• Three to Five years in a similar position; experience leading, developing and launching new programs.
• Strong understanding of loyalty marketing & CRM practices and principles.
• Keen attention to detail.
• Project management capabilities and experience working with cross functional stakeholders. Ability to build productive business relationships with internal and external partners.
• Critical thinking and problem-solving skills.
• Working knowledge of Microsoft Office products like Word, Excel, and PowerPoint.