eCommerce Lead Generation Specialist

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City : St. Jacobs, Ontario, Canada

Category : Marketing

Industry : Retail

Employer : Home Hardware

DEPARTMENT:  MARKETING

 

GRADE:  9

 

Responsible to the eCommerce Lead Generation Manager for executing and supporting lead generation tactics and activities to ensure eCommerce growth, profitability, and customer satisfaction. 

Support the demand generation campaign calendar, working with marketing and eCommerce teams to create and deliver multi-channel programs that drive new revenue and accelerate sales pipeline. 

Track and monitor performance marketplaces’ value proposition and establish corrective measures as needed.  Implement the annual sales plan for the marketplace eCommerce channels.

Monitor and analyze affiliate performance to measure affiliate effectiveness; identify and cultivate top performers and implement incentive programs to reward key partners.  Create monthly promotions and communications to affiliate marketers.

Collaborate with the internal teams to continuously improve landing pages and overall marketing and merchandising campaigns through the affiliate network.

Work with partner agency and recommended Create A/B and multivariate testing programs to continually improve ad copy, creative and ROAS for ecommerce campaigns; monitor industry changes to include in the test strategies

Create and update weekly and monthly performance scorecards that monitor campaigns and track traffic and conversion metrics to enable continuous improvement of our marketing efforts, including marketing caps calculation.

Other projects as requested by the eCommerce Lead Generation Manager.

 

QUALIFICATIONS:

College/University diploma or degree in Marketing, with 3+ years’ experience of demand/lead generation execution.

Solid operational and analytical marketing understanding along with proven track record with acquiring profitable customers through communication efforts in traditional and demand generation marketing.

Excellent communication skills, both verbal and written. 

Effective organizational, collaboration and problem-solving skills required.

Strong computer skills with Microsoft Office applications – PowerPoint, Word, and Excel.

Strong attention to detail with the ability to prioritize and react to changing situations. 

Ability to work under pressure and meet deadlines.

Solid business and marketing acumen to drive business performance, profitability, and customer satisfaction.

Bilingual in French is an asset.

 

*We thank all applicants for their interest; however, only qualified candidates will be contacted for interviews.

 

Job Application Deadline: Thursday, April 15, 2021

 

We will accommodate the needs of qualified applicants on request, under the Human Rights Code in all parts of the hiring process.

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