Director, Cards Acquisition
City : TORONTO, Ontario, Canada
Category : Strategy | Project & Program Management
Industry : Financial/Banking
Employer : RBC
Come Work with Us!
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.
Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.
What is the opportunity?
RBC Cards is one of the leading credit card businesses in Canada and is a strong contributor to Canadian Banking’s revenues and profits. The business has grown tremendously in the last five years, driven by our strong suite of Credit Card products and innovative marketing efforts.
As the Director, Retail Credit Cards Acquisition, you will support the Senior Director, Credit Cards Acquisition in achieving the strategic, new account and operational performance objectives for the Retail Credit Cards portfolio of products. You will be responsible for profitable portfolio and market share growth, with a specific focus on maximizing active account and balance growth for the portfolios. You will analyze portfolio and acquisition performance, market trends and forces, and in partnership with internal and external stakeholders develop innovative acquisition strategies and manage day to day activities for Retail Credit Card Acquisition.
Specifically, you are accountable for the end-to-end execution and integration of all retail strategies across all credit cards, while enhancing and ensuring consistency of the client experience across channels and client lifecycle.
What will you do?
Lead the execution of retail (consumer) cards acquisition and develop strategies to grow the credit card book, with a focus on increases in new cards, core balances, improved active rate, and reduced attrition of existing client base.
Identify and evaluate new channels and opportunities to drive more profitable acquisition volume and, in concert with product and channel managers, innovate and improve current paradigms, strategies, financial and operating models to identify and capitalize on growth opportunities
Collaborate with key partners to complete campaign analytics & reassess priorities based on growth and profitability. Work with partners to maximize approval rates across all channels while maintaining active and profitable accounts.
You will lead a team in strategic execution and optimization of marketing investment across internal and external channels
Report and present acquisition results, insights and strategies at Cards Monthly Business Review and other senior executive forums.
Ad Hoc duties as assigned.
What do you need to succeed?
Experience in/knowledge of credit card industry
Experience in/knowledge of credit card acquisition
Ability to handle multiple initiatives with changing priorities
Strategic business sense with planning and implementation capabilities
Demonstrated ability to think strategically and integrate information from multiple sources to solve complex issues
Strong organizational, analytical and time management skills
Ability to implement strategy and vision for sustainable growth
Understands business risks and exhibits sound judgment and decision-making capabilities
Equally effective and conversant in business and technical environments with strong collaboration, negotiation, and influencing skills
Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
Nice to have:
Experience working with credit strategy/credit teams
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.