City : Edmonton

Category :

Industry : Materials & Construction

Employer : Stantec

Director, Brand Strategy - ( 2300004T )

Description

Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. The Stantec community unites more than 26,000 employees working in over 400 locations across 6 continents.

Your Opportunity

Are you ready to wake up every day excited about your job, and eager to make continuous contributions to a winning team? Are you looking for an opportunity where you can work with and be inspired by talented and creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.

Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.

We’re looking for a Director, Brand Strategy (DBS) that is responsible for managing and continually evolving Stantec’s corporate brand strategy, ensuring alignment with Stantec’s Strategic Plan to create lasting impact. This role will report to the Vice President, Brand Identity, Public Relations & Communications and will lead development of enterprise-wide external and internal brand positioning strategies and related campaigns to bring Stantec’s brand to life. The DBS works closely with leadership; Marketing, Communication, and Public Relations (MCPR) colleagues; and HR colleagues to develop high-impact programs and campaigns to strengthen Stantec’s brand.

Your Key Responsibilities

• Manage and evolve Stantec’s corporate brand strategy (brand platform, brand architecture strategy, purpose and promise, values, verbal identity (voice), and employee value proposition), ensuring alignment with Stantec’s Strategic Plan
• Work collaboratively to create strategic brand positioning recommendations that integrate research, voice and design, experience, and industry/client knowledge to maximize business impact
• Continually monitor competitor brand positioning efforts to ensure Stantec’s brand positioning is unique and differentiated, being mindful of emerging industry trends
• Work with MCPR colleagues to develop cutting-edge corporate brand positioning campaigns to continually strengthen brand awareness of Stantec in key markets
• Partner with MCPR digital team colleagues to develop website content that reflects Stantec’s corporate brand identity in a compelling way
• Partner with MCPR and HR colleagues on strategic recruitment campaigns to bring the best talent in the market to Stantec
• Partner with MCPR and HR colleagues on ongoing internal brand awareness/activation campaigns, from onboarding to ongoing “moments that matter”, to infuse Stantec’s talent brand/employee value proposition into the employee experience, supporting retention
• Partner with MCPR’s acquisition support team to develop bespoke brand transition plans to capitalize on acquired firms’ brand equity and transition that equity to Stantec

Qualifications

Your Capabilities & Credentials:

• Collaborative, passionate, enthusiastic approach grounded in strategy but flexible enough to excel in a changing world
• Strong digital fluency
• Strategic thinker with a creative flair, with the ability to see the big picture and pay attention to detail
• Team player with the ability to build relationships and organize project teams that bring ideas to life
• Exceptional organization and presentation skills
• Ability to effectively communicate with senior management, supervisors, peers, and clients
• Demonstrated proficiency with Web-based tools and Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and Internet Explorer

Education & Experience:

• Post-secondary degree in communications, public relations, English, journalism, or marketing
• 15 years brand strategy experience, preferably in an agency setting; B2B or professional services client experience preferred
• Extensive experience leading development of corporate brand strategies, brand architecture programs/portfolio management, and employee engagement/experience (talent brand) initiatives
• Proven experience leading large, complex projects, bringing cutting-edge solutions to the table

Stantec is a place where smart, caring people come to build on each other’s talents and make an impact on the world. Find your fit. Apply today.

The above description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

Primary Location : Canada-Ontario-Toronto

Other Locations : Canada-British Columbia-Vancouver, Canada-Alberta-Calgary, Canada-Alberta-Edmonton

Organization : BC-1196 Marketing & Communications-Corporate-Canada

Employee Status : Regular

Job Level : Manager

Travel : No

Schedule : Full-time

Job Posting : Jan 17, 2023, 8:09:55 AM

Req ID: 2300004T

Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans