Digital Marketing Manager

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City : Montréal

Category : Marketing/Communications

Industry : Insurance

Employer : Intact Financial Corporation

At Intact, our values guide everything that we do.  We celebrate our differences and appreciate our similarities.  That’s why we are committed to building an inclusive and inspiring environment for all employees. If you are in need of a specific accommodation during the recruitment process, please let us know and we will be happy to provide. 

Your Job

#ItsAboutPeopleWe’re here to help people, businesses and society prosper in good times and be resilient in bad times. We’re focused on what matters to our customers. We listen and connect. We make their problems our problems. We strive to understand what they’re going through. We build products with them in mind and offer solutions that help.  And we deliver on our promises.  We believe that insurance is not about things, it’s about people.
Our success story is written by our passion for living our values and creating a better tomorrow.  We’re re-writing the future of insurance - are you ready to be a part of the story?
This is your opportunity. 
You are a seasoned and passionate digital marketer? You master digital marketing and have a proven track record? You are a self-started individual that is comfortable in a fast paced always changing environment? You are a natural leader known to inspire and motivate your colleagues and team to go the extra mile for their organizations. If you are looking for a work environment where your talent, your passion and your ideas can have a real impact, you’ve come to the right place!
Our team is looking for a Digital Marketing Manager to develop, deliver, and evolve the digital marketing strategy for Intact, belairdirect, National Bank Insurance, Brokerlink and Anthony Insurance. You will oversee our online strategy as well as supervising the execution all paid digital initiatives and will play a key role in enabling each brand to achieve profitable growth.
In this role, your prime responsibility is to be an engaging and positive people leader setting the example and encouraging continuous people development and growth. As a leader, you will go beyond expectations and personify Intact’s values. This role can either be based in Toronto or Montreal.

Develop a thorough knowledge of each brand and build tailored digital marketing strategies to exceed customer expectations and to drive profitable growth.
Plan, organise and manage the execution of our digital marketing programs and online activities across channels; budget, project roadmaps, customer segmentation, performance analysis and optimization strategies.
Constantly seek optimization opportunities through performance analysis and proactively evaluate, propose and implement new digital marketing initiatives for greater digital marketing efficiency.
Lead, guide, mentor and grow a team of digital marketing experts, ensure exceptional management of this team to maintain a pleasant working environment while working to achieve ambitious goals.
Identify needs for data and work with the Marketing analytics team to build compelling stories from our multiple data sets.
Own and lead external partners relationships; provide direction, guidance, translate business requirements into clear goals, ensure timelines are met and propose an approach to innovation.
Develop and cultivate collaborative relationships with a variety of internal stakeholders ranging from various Executives, multidisciplinary teams, and our innovative Data, Product design and Engineering Labs and be the strategic digital marketing expert on a variety of projects and committees.
Establish and document clear processes to improve productivity and to help move projects forward, resolve issues and facilitate collaboration.
Promote team accomplishments and learnings, create a lifelong learning culture to develop digital knowledge across the organization.
Be a driver for change and an active promoter of innovation not afraid of challenging status quo.

Your Skills

Bachelor degree in e-commerce, marketing, administration or equivalent field;
8+ years of experience in digital marketing, including at least 2 years in management;
In-depth knowledge and understanding of the digital strategies, channels and ad tech platforms;
Experience in managing multiple, complex, large-scale digital campaigns, with budgets over $5M;
Exceptional people skills: effectively and positively manage teams, partners and projects. Influence and engage collaborators towards one goal.
Ability to leverage data to establish an online marketing vision and strategy and turn insights into opportunities;
Strong ability to communicate and influence both an audience of peers and of senior decision makers in corporate or start-ups settings;
Entrepreneurial spirit: efficient, accountable, creative problem solving, flexible and resilient.
Adhere and propagate our values of integrity, mutual respect, customer driven and excellence and thrive in a fast-paced, ever-changing work environment;
Bilingualism (French and English) is ideal;
Knowledge of the insurance or financial industry is an asset.

Closing Statement

A career in Insurance has never been this exciting.Evolving consumer expectations and technology have helped to shape a new vision for our industry – and we are leading the way. Our Technology teams are reshaping the way we do business and setting new industry benchmarks. Our Claims representatives are helping customers to get back on track after they experience a loss.  Our product teams are developing products that protect people and businesses so they can focus on what matters to them most. Our success story is written by our passion for living our values and creating a better tomorrow.  We’re re-writing the future of insurance - are you ready to be a part of the story?
Excellent benefits are offered: competitive salary, flexible benefits, flexible work arrangements, flexible leave, pension plan defined benefit, etc.
For internal candidates, you can apply for a posted position if you have been in your current position for at least 12 months and are performing at a satisfactory level.Please note we may have identified other internal candidates through our Employee Development Program, and that the selection process may also be opened to external applicants.
For internal candidates, this posting closes on March 22, 2019.

Eligibility to work in Canada

It’s important that you are eligible to work in Canada at the time an offer of employment is made. You may be requested to provide proof of eligibility at that time.
Background ChecksPrior to receiving a job offer, you may be asked to consent to background checks if it’s a requirement for the role. These checks could include: work references, education and credential confirmation, employment verification, identity check, credit report, criminal offence and driver’s license record.

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