City : TORONTO, Ontario, Canada

Category : Marketing | Communications

Industry : Financial/Banking

Employer : RBC

RBCx pursues big, bold ideas and leverages RBC's extensive experience, network, and capital to empower tech trailblazers to compete harder and grow faster. We know building great businesses takes more than just capital, which is why our four pillars – Banking, Capital, Platform, and Ventures – combine to make us the go-to backer of Canadian innovation. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission.

About Dr.Bill

Dr. Bill is a RBCx Venture that is working to take the pain out of medical billing and get doctors paid accurately. We are a high growth company that currently serves 11,000+ doctors  in Ontario, British Columbia and Alberta. Our greater goal is to improve the lives of Canada’s hardworking doctors—freeing them to spend more time focused on their patients and personal lives. It is our sincere belief that by modernizing healthcare technology like medical billing, we can improve the lives of doctors, thereby improving quality of care for patients, ultimately helping to create a healthier Canada. That makes working at Dr.Bill the best of both worlds: our people enjoy the benefits of working for a big company plus the speed and energy of working for a scaling venture.

What is the Opportunity?

At Dr.Bill, we are committed to empowering physicians with solutions that enable them to spend more time caring for their patients, and less time on administration and billing.

As a Digital Content Manager you are passionate about content, leveraging your skillset to make a meaningful impact with Canadian Physicians. Your responsibilities will include developing and implementing a comprehensive content strategy across our digital channels to ensure Dr.Bill maintains a strong and influential presence. Additionally you will play a key role in content creation and strategic deployment, aligning with our business objectives and driving growth.

*Please note that the role is Remote.

Reporting to the Senior Manager, Growth Marketing, you will:

Comprehensive Content Strategy

• Develop and maintain a strategic editorial calendar that aligns with Dr.Bill’s business objectives and engages target audiences.
• Oversee content development from ideation to execution, managing strategy, briefing stakeholders, scheduling, and publishing.
• Own the distribution plan of our content across our most efficient channels, to ensure engagement and reach.
• Serve as the SEO expert, optimizing content for search visibility and impact through strategic keyword use, trend analysis, and continual enhancements.
• Stay on top industry and customer trends to tailor content that resonates with target audiences.

Content Channels

• Own the support website and Dr.Bill marketing website; managing resource section, content upload, editing and updating product, and feature pages
• Design and implement strategic email marketing campaigns to drive engagement at each stage of the customer journey.
• Develop and manage a content strategy for Dr.Bill’s social media channels that aligns with brand tone, style, and quality standards.

Performance Monitoring

• Comprehensive understanding of content performance data, in order to attribute KPIs to each content effort.
• Own the reporting and analysis of content to monitor performance, channels effectiveness and customer experience in order to identify areas of optimization, potential challenges and signals of success.

Skills

• Demonstrate strong organizational skills to manage priorities, schedules, and maintain accurate records.
• Self-motivated team player who values collaboration, thrives on feedback, and is comfortable working independently while influencing cross-functional initiatives.

Must-have:

• 5+ years experience as a Content Manager, Content Strategist, or similar role.
• Have the ability and experience to develop strategic and tactical content efforts that align to OKRs
• Post-secondary education in Marketing, Communications, Public Relations or equivalent training.
• Familiarity with SEO best practices and content optimization techniques.
• Strong understanding of content management systems and content creation tools.
• Excellent project management and organizational skills.
• Ability to work collaboratively in a cross-functional team environment.
• Critical thinker, with an analytical mindset to interpret data and make data-driven decisions.
• Basic copywriting.
• Knowledge of Wordpress, Hubspot, Conductor and Asana or similar, are an asset.

What’s in it for you? 

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact 

• Work in a dynamic, collaborative, progressive, and high-performing team 

• A world-class training program in financial services

• Flexible work/life balance options

#RBCx

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

20 KING ST W:TORONTOTORONTOCanada37.5Full timeCHIEF LEGAL & ADMIN OFFICE GRPRegularSalaried2024-09-092024-12-17

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above