(CAN) Web Analytics Developer
City : Mississauga
Category : Regular/Permanent Marketing
Industry : Retail
Employer : Walmart Canada
Position Summary...The Web Analytics Developer plays a key role ensuring that all tagging is deployed in Adobe Launch, and that we are able to capture our website and mobile app data in Adobe Analytics and Google Analytics.
What you'll do...
Develop web measurement plans and lead Adobe Analytics tagging implementation from Launch.
Manage tagging needs for both the client side and server-side implementation utilizing data insertion API and TMS solution. Ensure tag implementation based on current digital platforms design and framework.
Implement all tags from analytics to third party pixel tags to support both web and marketing analytics consistency on digital platforms.
Partner closely with developers to ensure the data layer has all the elements properly exposed to execute our analytics tags.
Ensure alignment of data across multiple properties in adobe and reporting suites so that we have cross property consistency in our tracking.
Data validation, build data pipelines, ensure data accuracy and high-level reporting knowledge to support business stakeholders. Maintain clean documentation of existing and future implementation while adhering to the organizational standard.
Continuous engagement with product owners and business stake holders to take new requirements and help web analytics team execute, QA and UAT tags.
Perform data quality audits, QA tags, identify data collection issues, suggest improvements, and implement fixes, and automation testing using ObservePoint.
Undergraduate or Masters Degree in Computer Science, Business Analytics, Mathematics, Statistics, or related quantitative field is preferred.
3+ years of extensive, hands-on experience implementing Adobe Analytics on website and native apps
Experience implementing and using Tag Management Systems such as Adobe Launch and /or Ensighten, Tealium)
Good understanding of front-end development languages and frameworks
Ability to work with mobile apps mainly Android and IOS platforms- troubleshoot and basic coding
Well versed with Web Development lifecycle, Agile methodology and Altassian products
Experience implementing and using Tag Management Systems such as Adobe Dynamic Tag Management (DTM) or Ensighten
Motivated self-starter with strong attention to detail with ability to multi-task and prioritize competing requests; meeting project deadlines with a demonstrated understanding of project management principles
Strong communication skills and the ability to collaborate with the Development Team about implementation requirements
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Age – 16 or older
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…1940 ARGENTIA RD, MISSISSAUGA, ON L5N 1P9, Canada