Brand Marketing Specialist, OTC and CI – Shoppers Drug Mart
City : Toronto, Ontario
Category : Full time
Industry : Marketing
Employer : Shoppers Drug Mart®
Referred applicants must not apply directly to this role. All referred applicants must use their unique referral link generated when they are referred by an existing colleague.
Location:243 Consumers Road, Toronto, Ontario, M2J 4W8
At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.
Why this role is important?
About Shoppers Drug Mart Marketing Team
As Canada's Leading Health, Wellness and Beauty Retailer with convenient stores located in virtually every neighbourhood, Shoppers Drug Mart makes everyday life easier for Canadians from all walks of life. Powered by our passion for customers, leading loyalty programs like PC Optimum, and full service in-house creative & media agencies (Loblaw Media and Loblaw Agency), Shoppers Drug Mart’s Marketing Department closely collaborates with key functions such as Category Management, Merchandising, and Operations to defend and grow our market leadership, build brand equity, execute promotions, collaborate with leading manufacturers on shopper marketing programs, and more.
About the Role:
The Brand Marketing Specialist plays a key supporting or partial lead role in the development and execution of our marketing campaigns and initiatives. Reporting to Senior Marketing Manager, the Specialist supports cross-functional campaign teams through consumer and customer insights, providing project leadership, and owning the flawless execution of strategic marketing initiatives.
This role is your early step in a brand marketing career path in a best-in-class retail and consumer environment.
About the OTC & CI Team:
Over-the-Counter (OTC) and Community Investment (CI) Marketing Team accelerates the strategic growth of Shoppers Drug Mart’s core multibillion-dollar OTC (Over-the-Counter/non-prescription drugs) portfolio and the marketing and fundraising activities of our corporate foundation, Shoppers Foundation for Women’s Health, by bringing consumer-centric and data-driven marketing strategies and insights.
Your Core Responsibilities:
Drive Integrated Marketing Campaigns: Play key supporting or partial lead role in the briefing, planning, and execution of marketing campaigns. Collaborate with cross-functional stakeholders and inter-disciplinary agency teams to drive strategic alignment, ensure seamless collaboration across functions, and drive successful execution of campaigns.
Vendor Relationships and Shopper Marketing Partnerships: Develop relationships with leading CPG vendors to drive deeper partnerships through shopper marketing integrations, and ensure flawless execution of vendors’ shopper marketing programs.
Purpose-Driven Marketing through Shoppers Foundation for Women’s Health: Help build the newly-launched Shoppers Foundation brand as well as the Shoppers Drug Mart masterbrand, rallying millions of Canadians around causes that matter to the Shoppers brand and colleagues, and bring our brand purpose to life.
Day-to-Day Admin Support and Budget Management: Oversee campaign budgets to ensure campaigns are delivered in full against the planned budget. Manage vendor billings and invoices on-time and on-budget. Be an expert user of internal systems and data entries critical to successful campaign operations.
Ad hoc duties as needed
Who we’re looking for:
1 – 3 years of brand marketing experience in retail or consumer goods, or other related strategic fields
Sales experience is an asset
Post-secondary education in business, commerce, marketing, or a related field
Consumer and customer-obsessed, with a passion for brand building
Strategic thinker with a curious mindset, thinks of questions before answers
Data-driven storyteller who can draw human insights from various data sources
Track record of taking initiative and navigating through ambiguity
Ability to prioritize multiple projects in a fast-paced environment
Proficient with Microsoft Office suite (PowerPoint, Excel, Word, Outlook, etc.)
At Loblaw, we respect the environment, source products with integrity and make a positive difference in the community. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers.
Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization.
Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
Why work at Shoppers Drug Mart?
Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.
Take ownership of your work and find more ways to care about your work, co-workers, customers and community.
How You’ll Succeed:
At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.
If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.
Employment Type:Full time
Type of Role:Regular
Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.
Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.