City : See posting on website

Category : Marketing

Industry : Food and Beverage

Employer : Danone Canada

Brand Manager Specialized Metabolics & Ketogenics  - Nutricia Canada

Reporting to the Senior Brand Manager for Specialized Pediatrics, we’re looking for a brand manager for Canada to develop and implement the strategic marketing plan for the Metabolics and Ketocal products – a specialized range of formula for patients with inherited metabolic disorders and who suffer from refractory epilepsy. The brand manager will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives for both categories to ensure their healthy growth. Success will involve managing, executing, and tracking key brand initiatives, launching new products, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as conferences and patient events.  The Senior Brand Manager will support with coaching, input, and ideas, as well as professional development support. The job will be home based and will require less than 10%-20% of domestic & international travel.  

       More specifically, to effectively manage both categories, you will be responsible for:

• Implement key elements of marketing strategy from the brand’s ongoing operating plan, including execution across select traditional, digital, social, and other emerging media, in collaboration of the team
• Facilitate the execution of multiple concurrent marketing initiatives, tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals.  Marketing initiatives include but are not limited to product and service upgrades and new launches as well as promotional materials for healthcare professionals (HCPs) and families.
• Compiles, analyzes and reports on sales data, providing commentary and insight on brand performance by segment, channel, region and key customer group.  Creates and publishes monthly business scorecard showing key brand and sales performance indicators. Gathers qualitative feedback from cross-functional team partners.
• Develops and implements marketing promotional materials aligned to selling model that effectively engage with key target segments (Healthcare Professional & Consumer) influencing product trial and desired behavior. 
• Leads development and implementation of brand presence at trade shows and external events to engage with and gather insights from key HCP and consumer target segments.

#LI-NORAM

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The ideal candidate will have the following qualifications and competencies:

• Bachelor’s Degree in marketing or business administration is required
• Proficiency in Microsoft Office, including PowerPoint, Excel, and Word
• Must be bilingual (French & English)
• Knowledge and understanding of marketing strategies, marketing techniques, qualitative and quantitative analysis techniques and customer research.
• Solid interpersonal and communication skills.
• Skill with creative and adaptive planning, design, implementation, maintenance, and evaluation.
• Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss.
• Ability to work in cross-functional teams, both in leadership and member roles.
• Ability to handle multiple priorities at the same time. 
• Ability to take a project from concept through final product, with direction and feedback

Since 1896, Nutricia has pioneered nutritional solutions that help people live longer, more joyful and healthier lives. Building on more than a century of research and innovation, Nutricia has harnessed the power of life-changing and life-saving nutrition to create a leading specialized nutrition portfolio that can change a health trajectory for life. 

With its nutritional solutions, Nutricia supports healthy growth and development during the first 1000 days and helps to address some of the world’s biggest health challenges, including in North America: faltering growth, food allergy, rare metabolic diseases and epilepsy. 

As part of Danone, Nutricia embraces the company’s “One Planet. One Health” vision reflecting that the health of people and the health of the planet are interconnected and therefore seeks to protect and nourish both.   

For more information visit www.nutricia-na.com 

Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expression or age. Faithful to our values of openness and humanism, all our employees share the commitment to engage one another with dignity and respect. 

Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position.