City : Laval, QC

Category : Full time, Communications

Industry : Retail Goods

Employer : Canadian Tire

What you’ll do

The Communications Advisor will contribute to communication activities such as development of communications materials, media relations, program execution and relationship building. The Advisor will support the Canadian Tire and L’Équipeur banners in Quebec.

• Develop and execute communication plans that meet business and stakeholder requirements while ensuring consistent, timely and efficient communications
• Act as communications lead on various projects, working closely with business project teams to contribute to integrated communications plans
• Build and maintain relationships with media and social media influencers and identify key opportunities, working independently or in conjunction with a PR agency
• Respond in a timely manner to requests for information, photos and products, which includes sourcing product in stores
• Develop communications materials such as media lists, interview briefs, speeches, news releases, Q&As, fact sheets, etc.
• Track media and influencer coverage and report on results
• Collaborate with the in-house events team or PR agency to organize media and influencer events
• Track budgets and invoices

What you bring

• Media relations experience in the Quebec market
• Experience with social media influencers in the Quebec market
• Event coordination experience is an asset
• Bachelor’s degree in Communications, Public Relations, Journalism or related degree/diploma
• Minimum of 3 years communications or public relations experience
• Ability to balance multiple priorities and deliver programs and tactics on time and on budget in a fast-paced environment
• Autonomous, results-oriented, team player
• High level of bilingualism (English and French), both spoken and written
• Strong writing skills 
• Solid computer skills, particularly in MS Word, Excel and PowerPoint

#LI-MM2

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.